How do you grow a community around the product?

Build brand community internally first. Rally your team with a clear vision and a well-crafted brand purpose, and give employees the systems they need to deliver on the brand promise. Then they can create great brand experiences for customers every day.

The best way to start discussions about the problems your product solves; without mentioning about the product. A product is a 'solution', and it has to be a natural solution to the problem people are facing. If enough people are interested, you'll know that there's actually a demand for the product you're building. Only when you know they're talking, you introduce your product as a 'possible fix'.

Build incentives for community members that align with their values. Don't overdo it. Respect the fact that people are busy and an unnecessary amount of work as part of being a contributor won't get them to stay.

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