How do you see the shift of the Apple company under the new CEO leadership?

There have been several articles about Apple in recent days from many angles.

For example:

  1. – but some say it’s not anything innovative since Samsung has had this version for years.

  2. .

I love products by Apple; the company builds on the fact that they have a good reputation, but the way they are going + media writing about them, indicates that in their field, they are falling behind.

Do you think Apple has hit its innovation ceiling? Or am I just too biased and "influenced" by those media articles?

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Foldables and price increases don't really tell you much either way, competitors ship a feature first, Apple ships the version people actually trust enough to use daily, that gap has always been the product. What actually signals a ceiling is whether the next platform shift, spatial computing, on-device AI, whatever comes next, gets built around Apple's ecosystem or happens somewhere else first. Hard to call that from price hikes and a foldable alone, those are business decisions, not proof of a slowdown.

 well, but I somehow feel that people started making jokes from the company and the sentiment is not so good as it used to be.

 
Sentiment on a company this size always swings, Apple got mocked mercilessly after the 2012 maps launch, but it didn't prevent it hitting a trillion dollars in valuation in just a couple of years. Nostalgia does a lot of the work in these comparisons too, the past always looks calmer once the annoying stuff fades from memory. Jokes are also just what happens once something is big enough to be a shared reference point, nobody bothers mocking a company nobody uses. I'd watch what ships next more than how loud the jokes get.

I don’t think Apple has hit its ceiling, but the gap between innovation and iteration does feel smaller lately What do you think could be Apple’s next truly breakthrough product?

 Difficult to say. E.g. I couldn't spot anything related to AI... I think they totally missed the train.