I'm the Product Hunt CEO - tell me your tagline and I'll fix it for you :)
by•
I’m the @Product Hunt CEO, I’ve launched 7 times on PH, and helped countless friends prep their launches.
The most common mistake I see is a confusing tagline.
Launching on Product Hunt soon? Tell me your tagline and I’ll fix it for you :)
3.7K views

Replies
Mine, and I will take the hit if it is bad: "Find out what they'd pay. Before you build it." The thing I keep going back and forth on is whether "before you build it" is doing work or just adding length, because the people who need it most are the ones who have already built. Worth saying what makes taglines hard here specifically. Most of the ones in this thread are describing a mechanism, and a tagline has to describe a moment. "AI-powered feedback platform" is a mechanism. "You shipped it and nobody paid" is a moment, and it is the one that makes someone stop. The test I use: could a stranger tell me which of my competitors it excludes? If not, it is a category label rather than a tagline. Happy to be roasted on mine, and if it is useful the page it sits on is https://blunlock.com so you can judge whether the tagline matches what the thing actually does.
Relaunching in about ten days, and this is the line I most want stress-tested.
Tagline: The auto-apply that proves your application arrived
Context: plenty of tools fill in job application forms and then report success on their own click. Ours watches the employer's hiring system for the evidence that system produces, and only marks an application sent when that evidence exists. When it cannot confirm, it says failed and gives the reason.
My worry is that proves carries the whole line, and a cold reader may not know that not proving is the category norm. The alternative I keep circling is Auto-apply that ends on an interview, which is warmer but any rival could say it. Would value your read.
Ava, “proves your application arrived” is differentiated, but “arrived” can sound like email delivery rather than confirmation from the employer’s hiring system. I’d test “Auto-apply with proof from the employer” as the tagline, then use the subhead to explain the mechanism: “We only mark an application sent when the ATS confirms it—and show the reason when it doesn’t.” That makes the evidence source explicit without requiring readers to know competitors rely on their own click event. I’d avoid “ends on an interview”; it promises an outcome the product cannot fully control. If you want a warmer variant, “Know your application actually reached the employer” keeps the benefit while preserving the honest boundary.
a year late to this but the offer is too good to skip. im hunting a mac llm server today and the tagline is: Mac LLM server that cuts agent wait times from 90s to 5s. what i went back and forth on is whether leading with the number does the work or just sounds like a benchmark claim, since everyone quotes a speedup. the mechanism underneath is that it writes the kv cache to ssd, so an agent looping over the same context stops recomputing it from scratch every turn. i could not find a way to say that inside 60 characters without it collapsing into jargon, so i took the number instead. @rajiv_ayyangar if youre still running these
Fancy a Tipple?
Indistractable: The app blocker you can't talk yourself out of.
It's an iPhone blocker where ending a session early takes your accountability partner's approval (my wife holds mine) or physically walking to a QR code/NFC tag you've hidden (or both for hardcore mode). Launching here on the 15th. Marketing has never been my strong point so I'm genuinely curious to get feedback.
Okay, testing mine :)
Tarot Told Me — Tarot for people who don’t need to believe in tarot.
It’s a self-reflection app: you pull cards, but instead of predicting the future they give you another angle on what’s already going on in your head.
Would love to know if the tagline makes that clear enough... or just makes it more confusing :)