Irina Motorina

For me, I finish the tasks I didn t complete during the week, then try to get ahead on a few things.

And I always finish my weekend by preparing my tasks for the next week.

I know some founders completely disconnect on weekends, but I ve never really managed to do that

What about you? Do you work on weekends or completely switch off?

I've been thinking about this a lot lately, especially working on AINA.

Even a few years ago, job hunting meant tailoring your resume manually and preparing for interviews mostly alone (or with a friend, or sometimes a coach if you were ready to invest).

Now AI is everywhere in the process. Candidates use it to rewrite resumes, practice interviews, and figure out why their applications aren't landing. Recruiters use it to screen resumes, write job descriptions, and even run first-round interviews.

We spent weeks perfecting our onboarding process thinking that friction was keeping users from returning . But after chatting with a few inactive users, the feedback was eye opening they understood the app completely and found it helpful but they just didn't have a reason to open it again.

It made me realize there's a huge gap between making something useful and making it essential to someone's workflow.

How did you figure out what kept your early users coming back did you find the answer through retention metrics direct calls or just testing different ideas?