Marketing first or sales first? Or maybe at the same time?

Marketing is all about creating awareness and generating interest in your products or services, while sales is all about converting that interest into revenue. So, my recommendation would be to prioritize both marketing and sales and ensure that they are working in synergy to achieve your business goals.

While marketing aims to increase public awareness of a company or brand, sales transforms that viewership into revenue by bringing in actual clients. Cold, warm, and hot leads are attracted by marketing strategies, and full customers are acquired through sales techniques. Therefore according to me, both are equally important and must go hand in hand.

Advertising to invite people to try your product. That lead to sales. With sales, you have money to invest in marketing (which, let me emphasize, is not advertising).