The biggest marketing season is about to begin. What marketing campaigns are you planning to launch?
This is a time that I love and hate at the same time as a marketer.
There will be a lot of campaigns (more work, more money, but also an energy drain).
Reddit has published a list of events that can be "celebrated" and potentially created campaigns for them (I've attached an infographic).
What seasonal campaigns will you be promoting, and which media channels are you planning to cover?
VERY WANTED TIP: How do you, marketers, stay sane during this time? ๐
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We are launching our B2B SaaS product this season ๐ So while everyone else is sprinting into Halloween/Black Friday chaos, weโre focusing on awareness + showing off how much time our tool savesโฆ and of course, launching on Product Hunt ๐
@talshynย Don't you have too much work on your plate then? :D
@busmark_w_nikaย it's a full plate for sure! But it's the exciting kind of busy ๐
@talshynย We are the same โย if there is no work, we are more anxious compared to if there is too much work :D
Love this resource from Reddit. Helpful to plan marketing & messaging year-round for every channel
@mattopmistroย You are welcome! :) Which festive days are you gonna cover? :)
Weโre actually going to be super busy tomorrow (Sep 3) โ launching our self-serve AI video-intelligence platform here on Product Hunt.
On top of that, with the festive season in India kicking off, our other advertising business has gone completely berserk with campaign requests and back-to-back agency meetings. Double the hustle, double the energy drain! ๐
@atique_bandukwala1ย Do you also run paid ads for the PH launch? On socials I mean :)
@busmark_w_nikaย No, we aren't running paid ads for our Product Hunt launch. We want it to be completely organic so the traction reflects genuine curiosity, engagement and feedback from the community :)
@atique_bandukwala1ย Old school! Love it :)
Weโre jumping into the season too! Launching a new content marketing offer to help brands keep up without burning out. Rolling it out across socials and a few paid channels. If youโre curious, you can check it here: www.actmedia.digital
For me, sanity = clear systems and remembering to actually log off sometimes. ๐
@zhenia_norenkoย are you a production studio? :)
The biggest marketing season is indeed a double-edged sword.
More opportunities, but also more chaos and energy drain. Creativity takes the biggest hit when it comes to being drained, while it is the single most important thing when it comes to marketing in a competitive space.
Personally, Iโm focusing on clear campaigns tied to real user value. (basically building a new tool in public)
@sanskarixย So no special reminders during Christmas, Black Friday, Cyber Monday or so? :)