The biggest marketing season is about to begin. What marketing campaigns are you planning to launch?
This is a time that I love and hate at the same time as a marketer.
There will be a lot of campaigns (more work, more money, but also an energy drain).
Reddit has published a list of events that can be "celebrated" and potentially created campaigns for them (I've attached an infographic).
What seasonal campaigns will you be promoting, and which media channels are you planning to cover?
VERY WANTED TIP: How do you, marketers, stay sane during this time? 😀
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DeepTagger
We are launching our B2B SaaS product this season 🎉 So while everyone else is sprinting into Halloween/Black Friday chaos, we’re focusing on awareness + showing off how much time our tool saves… and of course, launching on Product Hunt 🚀
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@talshyn Don't you have too much work on your plate then? :D
DeepTagger
@busmark_w_nika it's a full plate for sure! But it's the exciting kind of busy 😅
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@talshyn We are the same – if there is no work, we are more anxious compared to if there is too much work :D
Love this resource from Reddit. Helpful to plan marketing & messaging year-round for every channel
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@mattopmistro You are welcome! :) Which festive days are you gonna cover? :)
We’re actually going to be super busy tomorrow (Sep 3) — launching our self-serve AI video-intelligence platform here on Product Hunt.
On top of that, with the festive season in India kicking off, our other advertising business has gone completely berserk with campaign requests and back-to-back agency meetings. Double the hustle, double the energy drain! 😅
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@atique_bandukwala1 Do you also run paid ads for the PH launch? On socials I mean :)
@busmark_w_nika No, we aren't running paid ads for our Product Hunt launch. We want it to be completely organic so the traction reflects genuine curiosity, engagement and feedback from the community :)
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@atique_bandukwala1 Old school! Love it :)
We’re jumping into the season too! Launching a new content marketing offer to help brands keep up without burning out. Rolling it out across socials and a few paid channels. If you’re curious, you can check it here: www.actmedia.digital
For me, sanity = clear systems and remembering to actually log off sometimes. 😀
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@zhenia_norenko are you a production studio? :)
Cal ID
The biggest marketing season is indeed a double-edged sword.
More opportunities, but also more chaos and energy drain. Creativity takes the biggest hit when it comes to being drained, while it is the single most important thing when it comes to marketing in a competitive space.
Personally, I’m focusing on clear campaigns tied to real user value. (basically building a new tool in public)
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@sanskarix So no special reminders during Christmas, Black Friday, Cyber Monday or so? :)