What are your biggest struggles/fears when you want to launch a product?
A few days ago, we discussed how difficult it was for me, for example, to create my first product.
In many cases, people struggle with money. But I believe that with the mass adoption of AI, many things can now be done at a relatively low cost.
In my case, it was more like:
Worries about "What others will think" – in general, the mentality of some post-communist countries is not very business-oriented.
The idea will not succeed (which actually happened).
There was bureaucracy and actually ignorance of laws + accounting.
What were or are your fears when launching products?
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straight to the point: getting zero traction haha. Been building in silence for months, now I’ve got a full product but no audience, no network, no nothing. It’s like shouting into the void, and that feeling hits me every single day lol. Curious how others deal with that moment when you realize “oh wait… no one’s waiting for this.”
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@matteo_lombari Who is your target audience?
@busmark_w_nika Indie founders and vibecoders mainly, basically anyone who’d actually use a boilerplate, but my main focus right now is solo devs and cursor/claude code users
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@matteo_lombari Don't you think that developers could code the solution itself?
@busmark_w_nika That’s a fair point, but it really depends on who you’re talking about.
Developers could technically build their own boilerplate, but that means months of setup, testing, security, payments, deployment, and constant maintenance to stay up-to-date, basically rebuilding what already works.
Vibecoders, on the other hand, those who rely on AI to fill skill gaps, couldn’t reach the same level of structure and reliability just by prompting. saasap isn’t just code, it’s architecture, design logic, and production-ready standards already wired in.
(sorry for the late reply haha)
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@rsanchez Sounds like a tough situation. I would say that many people are resisting information (with such an overdose of overall that we face daily in the media). Regular stimuli don't work anymore. I hope your effort will meet with success. 🤞
@rsanchez Never play down your worth! PMF will come!
I had no fears until I started overthinking, which made me imagine the situation where everything related to my first product fails - what will I do after? Will I manage to get new freelance projects, find a steady collaboration, or get a new idea for another product?
A bit too dramatic 😆
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@ruxandra_mazilu Girl, you would be a great screenwriter for horror movies! :D Do you wanna any collab in movie making? :D
@busmark_w_nika 😆 let's go!
I was a product manager before becoming a founder and for me it was that general anxiety of "Have I missed something? Have I overlooked something? Have I fallen victim to some kind of cognitive bias?"
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@aliderregia you would be a great crisis manager. Because you wanna be prepared for the worst scenarios.
@busmark_w_nika Thats good then because "Crisis Manager" is a synonym for "Startup Founder" 😅
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@aliderregia you fit into the definition then :D
IXORD
I always worry that the goals set at the start won’t be achieved 😅
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@ixord That's my case too, so I'd rather set narrow-paced timeframes to achieve something, and it compounds over time. Small, but it counts :)
My biggest fear is building the wrong thing (kinda "idea will not succeed" that's mentioned). It used to be sinking months into polish before learning nobody cared, now with AI tools the process is shorter but balancing user research and actual building is still hard.
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@ning_dong Did you get into the mindset that you need to handle pricing and distribution first before making and building the product?
Totally feel this, @busmark_w_nika Nika. For me, the biggest struggle has always been putting something out there when I know it’s not perfect ... especially because I’ve built a reputation around execution and quality. There’s this fear that if it’s not polished or if people don’t “get it” right away, it somehow hurts my image. But the truth is, launching is a skill .....one you only get better at by actually doing it. The more you put things into the world, the more you realize that nobody expects perfection… they just respect progress and honesty.So these days I remind myself: done is better than perfect, and momentum builds credibility faster than caution ever will.
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@automations24 In cases like these, I would rather wish to be anonymous so people couldn't link me with the product if it is not perfect. On the other hand, I got you. I am a little bit of perfectionist :D
That resonates a lot, Nika — especially the part about "what others will think."
When I launched my first app recently, I went through the same mix of excitement and fear.
For me, the hardest part wasn’t coding or publishing — it was the feeling that maybe no one would notice it.
You put so much time and heart into something, and then realize that visibility and patience are a whole new challenge.
Another fear was feedback — not knowing if users would actually like what I built or find it useful.
But the moment I received the first kind review, it felt like all the effort finally made sense.
So yes, I’d say fear of invisibility and fear of judgment were my biggest ones.
Still, every small win helps you grow stronger and more confident as a maker.
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@minach This is also strong, and taking into account that you are not doing only marketing but predominantly building a product, it can touch you twice more than usual. Hard situation not to take these things personally.
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Interesting perspective coming from the post communist region.
Fear for me is most always that it's not perfect enough. This can be true to some degree: fine dance between 'shipping fast' and 'not shipping crap'.
I think though if meeting a launch deadline means pushing out crap, push out the deadline instead.
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@cam_mcmaster1 I can see more people on X, especially to post anything (even if the quality is not good), but they know how to do marketing, and they are even able to sell the crap. I'd like to have this ability and not to be a perfectionist. 😅
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@busmark_w_nika yeah if the product is crap though it'll be short lived for them
I’m worried that I might feel discouraged.
Even though I know that getting poor results on Product Hunt doesn’t mean my product is bad,
it was still disheartening to see projects in the rankings receiving 100 or 200 upvotes
while mine only got eight. :(
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@emma_moonriver If you weren't featured so it is possible that people didn't see your full potential.