What is the solo founder’s best strategy for building SaaS product and reaching customers?

Focus on audiencing building and get content for that audience before you even start building the product. Get feedback for your product at its idea and planning stage.

hiring a reliable team.

I believe @angezanetti is one of the best persons to answer this

During the final checks of the server expansion and performance improvements, we discovered an unexpected, but potentially critical, issue at the last minute. There were several internal debates on whether we should 'ignore the issue and fix it after launch' or 'wait until the issue is fully addressed.' After a lengthy discussion, we decided that it is the duty and responsibility of Games to provide a complete and stable service to all our 1M+ Pre-Registered users who have waited eagerly for the release of Kingdom Hunter. We have learned from game publishing for many years that unexpected problems will always occur, but these problems can cause damage to a game service and its reputation. For this reason, we have concluded our priority should be to carefully examine even the most minor problems and improve the stability of our service before the official game launch. At this time, we do not have an official release date, but our entire staff is working diligently around the clock to set a new launch date, and we will announce it to you all as soon as the date is confirmed.

@suryaoruganti any inputs here for Deniz here?

for me we need to solve any pain point for our target market. however not all the tools they will bite. i keep trying until i can find one with an exponential growth. then i keep trying again to find the number two.

I think the key here is to find the community of early adapters who can help you iterate on the product or build it with you. And that means - rather than scaling up to say 100s of customers, focusing on those who want to actually can give relevant feedback. Saying "no" to not so relevant customers at this stage is critical. What I have found works well is finding a community of my end users ( for me its marketers in Web 3.0 ) and then just contributing to it first. Then over time, once you have built that relationship, you can start requesting for product feedback and help. It takes time but ensures you really develop the required empathy.

I had already read this in a twitter thread. 1. Establish a consultancy or service firm first, then focus on audience development. 2. Increase your grasp of the issue and the product you want to create. 3. Create a product using the lessons from steps 1-2. come see it at

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Hi Deniz, If you are a solo founder and more technical that marketing focused, you’ll likely need to invest time in learning the marketing strategies and tools. This is time consuming and can be confusing too if its not your domain. Doing this whilst building your product is a good idea because you can test which channels work for you and which communities resonate with your product idea as you build it. You’ll also have something to talk about - the story of what you are building and why. When we started our first SaaS I wish we had done more of this - its great to share the story with people and awesome to share the journey, ups and downs.