What’s the most unexpected way someone used your product?

One user told us they used the app not just to track groceries… but to prove to their partner that they were the more “economical shopper” 😅

Turns out graphs of spending and category breakdowns are now part of their domestic debates. Unexpected? Totally. Effective? Very.

(The app just lets you snap a receipt, and it breaks down everything you spent — great for tracking habits, budgeting… or winning shopping arguments, apparently hahah😂)

We automatically collect hundreds of user interviews every month using our own product Chikka.ai and discovered many surprise user cases of our AI voice interviewer, including:

1. A documentary filmmaker asked all sorts of people on social media to tell a story about their day and curated a voice anthropology;

2. An adult merchandise company used it to collect anonymous data on people's sex habits;

3. An introvert used it to ask potential dates what their first impressions of him was and whether they would like to go out with him!

One of our early AI Phone users was a Chinese immigrant mom living in New York, trying to manage everything from school communication to healthcare for her young son—all in English, which she wasn’t fluent in. She told us that before using AI Phone, she avoided making phone calls entirely. She’d wait until her husband got home or just hope for emails.

But with AI Phone, she started handling things herself—talking to her son’s teachers, scheduling doctor appointments, even calling customer service for utilities. The AI translated her Chinese into fluent English in real time, and she could understand the replies just as easily. Her words: “I finally feel independent in this country.”

We built AI Phone for real-time cross-language communication, but we never imagined it would be such a pivotal tool in restoring someone’s confidence and autonomy. Unexpected? Maybe. Meaningful? Absolutely.

Abusing promotions

Users would sign up and collect a promotion, then cancel their subscription and use the bonus we gave for signup. This took a bit for us to catch on to and made a pretty big impact on our margins.

Keep a lookout for incentives for scammers!