I'm putting together a list of tips from makers, marketers, and growth people.
I'm putting it together into a Notion Doc and will share it out so here's your chance to add your own (I'll tag you in it as well)
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Create lead magnets that complement your original product/service. And whenever possible, spend a lot of time in forming a funnel, take it slow and create long-term relationships with every stakeholder involved!
Hey Richard, this is a pretty wide-ranging tip, but in terms of socials, I've found that consistency is key. You can have all the best copy in the world but if people don't have the opportunity to see you regularly, it likely won't be read.
So whether it's Twitter, Linkedin, or Instagram, consistent posting increases your chances of being seen but also sharpens your craft and messaging.
Use databoards! Utilise tools from companies like Data box, Tableau, Power BI to track and measure the performance of your marketing/growth strategies. You'd be surprised how often the data can differ from your 'estimate' about what is happening !
As a maker, it is important to focus more on UX than adding tons of features. Sure, adding more features is good, but the first focus should be the ease of use.
Simply creating a tool with all the features won't work unless it saves time & money, and takes less time to learn and use.
In the case of marketing, I would say, create content that is helpful - if possible solution-focused content.
And you should follow the What-Why-How clause when creating them.
Basically, for any content you create, first mention what it is, why it is important, and how it can be done. It's even more effective if you can give a real-life example, or a hypothetical example to visualize the solution.
This will create trust and authority, and people will listen to your advice and recommendations.
Keeping up to date with the latest trends in your industry :) Continuous creation of good quality content for your clients also works, in our company we continuously provide them with tips that will help them decide with their investment. Sample content https://lessandra.com.ph/blog/20...
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