Mostly it is time but it also depends on what's your focus is in terms of what you're looking at for the SaaS tool to help you with.
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There's no need to buy to save money :) Also at @ Qinaps we look for scalability of operations with the product we are investing in.
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I just upvoted the answers mentioning time. As a SaaS startup, our goal is to perform the task faster, cheaper, safer than if the user would do it themselves so it becomes a no brainer, at least for many...
I am ready to buy a product when it saves time, in essence, automates mundane tasks that don't require me to worry about the boring, repetitive and give me more freedom and time to dedicate time to what are really need to focus on.
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Emerging Sales Leaders - SaaS
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