Where does the money you raise go within your company and processes?

With today’s Vercel Day and its financial contribution, I thought of a topic we probably haven’t talked about much here.

Money allocation once the funds are raised.

I reckon most of the money used to be allocated to:
– marketing
– hiring more people (though with AI, this is becoming more questionable, and I’d say this option is being ruled out)

• Once you raise money, how do you manage it?

• Which areas do you allocate it to, and what are the proportions (%)?