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3yr ago

From $0 to $5k after a year Indie Hacking. The biggest takeaways.

After over a year of Indie hacking, we've finally hit my first Indie Hacking goal for http://senja.io... $5K MRR Biggest learnings: ##1. Ship fast, fail fast Since we released Senja, I've updated the app over 2,000 times. We're working in a very competitive market with a very low moat, so instead of building just another product, we decided to create the best product in our space. That meant: listening and building customer requests trying things nobody else is doing shipping fast and failing even faster Now we have a product that is one of the best tools in the market, and because our users love the product so much, word of mouth has started to take off. Focusing on product primarily instead of marketing meant that it would take much longer for growth to kick in. But because we have 100s of happy customers and they keep on recommending us, growth is starting to ramp up. We're also constantly experimenting with our marketing. We've tried dozens of things, from shitposting on Twitter to partnering with website builders. A lot of the things we've tried have failed horribly, but the few that worked have worked really well. ## 2. Separate Engineering and Marketing The biggest mistake we've made marketing wise is probably building our marketing site from scratch with code. That meant every change to our marketing site would lead to a back and forth between me and my cofounder. He'd need to change something but couldn't till I was free. Because of this, we couldn't add marketing pages and other resources as quickly as we needed to. Our SEO and content marketing have suffered. Adding a headless CMS didn't help either. Whenever we wanted to try something new, we'd have to build it twice. Once in code, then in our cms. Now we're rebuilding our entire marketing site with Framer (releasing this week!) so that all marketing can be done independently from dev work. ## 3. Start Reporting Up until two months ago, I didn't understand just how powerful reporting is. For most of Senja's life, we tracked signups + customers per day and also asked people where they came from (search, social, ads etc). But we never had concrete reporting in place. To prepare for the road ahead, last week my cofounder and I sat down and spent a day creating reports and my mind has already been blown. Now we know: which marketing channels are working best for us. how long it takes the average user to go from signup upgrade. how many users go from paywall to upgrade how many users we can upsell who our top personas are And much more. If I could go back and do one thing differently, it would be have concrete reporting in from day 1. # Next steps I'm feeling extremely optimistic about the future. SEO is still one of our best performing channels, so we're going to be shipping a lot more help guides, resources and blog posts in the upcoming weeks. We now get over 500 signups per month but less than 10% of them upgrade. So we'll be focusing more on customer success too. We're going to get much more aggressive with our marketing. We'll be: going toe to toe with our competitors reaching out to twice as many people through social media, cold outreach et cetera launching new things every month running many more experiments collaborating with many more awesome creators. As always, we'll be sharing every interesting thing we learn and try in public The support from the build in public community so far has been overwhelming. We'd never have gotten started without Twitter and Indie Hackers. The inspiration, motivation and critique from the community is what's kept us going for a year. Now I'm feeling better than ever, and I'm ready to take our little business to the next level.
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4mo ago

Launching a B2B beta without a self-serve login. Are we crazy?

My team and I are launching our RFP library tool on Tuesday, but we are doing something entirely unscalable for our beta: we aren't handing our users a login.

We know that AI hallucinates badly on unstructured legacy proposals. So, rather than throwing an AI tool at unorganized files, we are stepping in as a temporary extension of the users' team. We do the heavy lifting of manually organizing their scattered past proposal data into an accurate, verifiable library. We want to ensure that the foundation is flawless before we automate any sort of self-serve onboarding.

Has anyone else launched a high-touch, concierge MVP like this? Did your early users value the hands-on setup, or did the lack of instant access cause too much friction?

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1yr ago

My startup made $2M before I sold it. Here are 16 things I learned

I launched my SaaS company, Encharge, in 2019 with less than $1,000 in my account, no funding, no network, no audience, and no accelerators. It generated $2 million before we sold it. Here are 17 things I learned from it.

1. Startups are a last-man-standing game.

The one to win is not the fastest, smartest, or best. It's the most persistent and resilient.

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1yr ago

Best Payroll / PEO / EOR / HRIS for Distributed Teams?

Hey everyone! I m Head of Ops at Product Hunt, and I frequently get asked about the best Payroll, PEO, EOR, and HRIS solutions for distributed teams.

I m active in multiple ops communities (LinkedIn, Slack, Circle), and discussions on this topic come up repeatedly but

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4mo ago

Is it more expensive to use AI than real people? Or vice versa? [Real costs]

  • Yesterday, I saw this report: Meta employees consumed 73.7 trillion AI tokens in a single month. This costs roughly $221 million a month and around $2.65 billion a year. That s the salary of about 9,000 engineers.

  • In addition, the consumption of tokens (energy and electricity related to it) also has its limits.

  • Many people are starting to boycott AI. Today I read in a private message from a company profile: "Was about to sign up and noticed you use AI images, so decided not to"

I don t doubt that AI makes our lives easier and creates opportunities in many ways.

But don t you notice the fact that at a certain point it becomes unsustainable and disadvantageous?...

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3mo ago

The earliest signal a thread is going to compound, and it's not the reply count

Ran the same comment through four threads over a month and only one kept generating views weeks later. The difference was not the reply count in the first hour, all four got at least one. It was whether a third person with no connection to me or the OP joined within the first two or three days without being asked.

If it stays just me and the OP going back and forth, that is engagement, not compounding. The one thread that kept going had someone unconnected join inside 48 hours, and that window is also roughly when the other three had already gone flat.

Curious if anyone else tracks this specifically, or if there is an earlier signal worth watching for before the third person even shows up.

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1yr ago

How do you collect feedback from beta users before your PH launch?

I have launched on PH twice but before launching, I always prefer to share the product with at least 20 potential users over DM. The goal is to get early feedback and testimonials. This helps me understand what s working (or not) in the copy, design, offer, value proposition, etc.
Based on those early insights, I iterate quickly and it could be small tweaks or full rewrites, depending on what people are saying.

To make it easy for them to say yes and share feedback, I create a no-brainer offer (like 70 90% discount) and DM potential users on X asking for feedback.
What s your pre launch strategy for collecting feedback and improving your product before launching on PH?
P.S. Here s a sample DM I use to get early feedback for Boringlaunch:
Hey [User Name]

We ve just launched (product name) for [Industry/Category/Domain/Target Audience]

It might be a great fit for your [product name].

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3yr ago

[ChangeLog] June 15, 2023 release notes

We just can t get enough

Your launches are pure gold. So are you. That s why we re introducing Maker Minutes. We re doing our best to shine on a light on the talented and interesting makers that make up the Product Hunt community. One small way you can participate is sharing self-recorded videos of yourself answering some casual questions about yourself that we will selectively share on our socials so the broader community can get to know you and what you re working on better.

Community Hours got a permanent residence

We ve been loving our Community Hours sessions where we get to meet some fresh faces and consult with makers about their upcoming launches, so we decided to give the sign up links a permanent home. No more scratching your head to remember where you stored that link that s floating around on various parts of the internet. Find the sign up link on our Launch Guide or in the launch submission flow. If you haven t joined us yet, please do!

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