Yesterday, I announced that I'm getting ready to launch my MVP. For now, it'll only be a beta version, but I'm already thinking about things like pricing, plans, and all that fun stuff. Right now, these are the options on the table:
Freemium model (some features free, the rest behind a paywall)
Monthly plan ( 7)
Annual plan ( 59) with a discounted coupon
Multi-license packages
What would you criticise, change, or add to the pricing? If you know about a very good plugin I can inspire from and build my own according to it, please, drop them in the comments I want to learn from the best. My second question is about dealing with users who complain about pricing. From what I've seen while working with another app, people always seem to have something to say: "Make it free." "It's too expensive." "Do you have a discount?" And one thing I see a lot: people strongly prefer lifetime plans (should I consider one?) If you have any tips on how to handle these kinds of comments from users, I'd love to mentally prepare myself in advance. :D
Last month, we finally got a demo with a massive prospect a 500-person company that was exactly our target audience. The demo went perfectly. The VP of Product loved our tool, and the team was ready to sign a $1,500/month contract.
Then, the deal moved to their IT and Security department.
1. There is no such thing as too much social proof 2. The higher price, the better customers 3. Empower users, not market them 4. Talking to customers is a shortcut to success 5. Having an email list is a superpower 6. Nobody wants to book a meeting with you 7. Showing the product > Describing the product 8. Nail one acquisition channel before adding the second 9. Sell positive future, not product features 10. Your customers are the best promoters 11. Distribution is more important than the content 12. Paying customers is the true validation You can see how we implement all these rules on the landing page of MakerBox Marketing Workbook https://www.makerbox.club/workbook
It is the thing I struggle with the most. I usually get up grab a cup of coffee and get back to work but it doesn't always do the trick for me. So what are your tactics?
I've had a wild ride of a career, from founding multiple products (some of which are ) to working with celebrities in the alcohol industry, to working on $26 billion worth of M&A deals, plus I've won awards for my comedy writing. Also, I like to meditate, burn sage, and collect crystals. Here to answer any and all questions about SaaS, content marketing, remote work, document apps, product, transitioning from corporate to startups, writing, selecting crystals, the future, and me
The more projects and responsibilities you have, the more you try to organise your time better and accomplish as much as possible in the shortest amount of time.
Not to mention when you have a family and want to make time for your personal life too.
