Manage your products & launches

My products now lets you easily see all your products and launches (draft, scheduled, and posted) in one place for simple management. If you missed the memo about why you should care about your product after launch day, read more here.

Self service ads

This starts with a story:

In the summer, one founder of a VC-backed startup approached me to manage his LinkedIn profile, through which he acquires clients (personal brand building).

It was a classic job interview, where the assumption is to create a conversion (you are active on someone's account, building their personal brand, as the account grows, people are noticing you, write to you, you arrange a call, and maybe close a sale)

I asked if there was a possibility of getting equity in this position, because the other positions they had advertised (whether tech, GTM, sales, some small percentage of equity) did offer even a small %...

The answer was "No, this position does not include equity."

I launch in 5 days. I have 2 paying customers, gotten before I ve done any of the official launching. So now I ve got a new problem: is 2 a trend, or is 2 just 2?

Here s what I ve got so far, and I genuinely can t tell which of these mean something:

The structure of our pricing page included three tiers, a comparison table consisting of fourteen rows, and a FAQ section underneath it where questions that nobody ever asked were answered. The conversion rate was 1.9% for five months.

Last month, I changed everything completely by reducing the number of tiers to one, changing the table into one paragraph, and putting there a sign-up button. This was supposed to be a temporary change, until I reconstructed the table. In this case, the conversion rate reached 3.4% and maintained at this level.

We write blog posts once in two weeks or so, mostly SEO-related stuff. The changelog gets updated on each release, which is several times a week, four sentences per post.

In Q3, the changelog received 3x the page views compared to the blog, and about nine times more time on page. People read it cover to cover. Some of them even read one-year-old posts.

I m curious how other makers and creators handle scripted videos without making the delivery feel too stiff.

When I record a product demo or tutorial, I notice a few tradeoffs:

- reading from a script keeps the message clear, but it can make eye contact worse

- bullet points feel more natural, but I sometimes miss details

365 days is more than enough time to get burned, mess things up, and (most importantly) learn some hard lessons.

My biggest wake-up call this year was neglecting my health until it completely derailed my business I had to turn down collabs, miss conferences, meetups, and a ton of opportunities.