The week isn't over yet, but it's already been a rough end to the month. Two clients. Two very different goodbyes... Client 1: "Thanks, Serhii.
Mobizy.io (my mCommerce startup) helped us launch online sales and opened up a big new channel for us. We really appreciate it. But we've decided to build our own IT team and infrastructure, so we'd like your help with the migration" Client 2: I spent the whole month helping them optimize and move their infrastructure so it wouldn't depend on my team. I asked them directly about their plans, because a lot of marketing work is set up in advance with outside vendors (scheduled payments, etc.) Their answer: "No, we're happy working with you and we'll continue. It's just about owning the infrastructure". Yesterday, my team was locked out of everything. Then I got a call telling us to stop immediately, with no prior notice. Honestly, I'm fine with both. But my respect always goes to transparency, whatever happens next. That's just how I do business. Q1: How's your week going? Q2: Which client have you met more often?
Then we looked at which sessions had the highest task completion. Sessions with heavy copy-paste had a 2.7x higher completion rate than sessions without it. Users were moving data between our product and somewhere else a spreadsheet, an email, a doc, another tool.
We had no feature for this. No "copy as" option, no export to clipboard, no paste-aware import. Our users had built an integration out of the clipboard because we had not built one. The clipboard was our most-used API and we had never designed for it.
We analyzed 840,000 in-product search queries and compared them to our documentation titles.
Median search query: 7 words Median help article title: 4 words Top search query: "how do I share a folder with someone outside my company"
Our help article for that was titled "Sharing." Users were typing full sentences. We had written nouns.
When we rewrote the top 50 article titles to match the actual query phrasing, search-to-article click rate rose from 19% to 44%, and "search abandoned" sessions dropped 31%. We had been optimizing for how we organize knowledge, not for how people ask for it.
Two wearables on the same body, same night, and they report different deep sleep. Sometimes an hour apart. Most people I talk to have quietly picked a favourite device and stopped opening the other one.
I want to know what you actually do, because I think the common answers are all defensible and I cannot tell which one is right.
Three things I believe and would like argued with.
First, deep sleep is the least comparable number across devices. The staging is inferred, every vendor infers it differently, and there is no shared definition to reconcile them against. Comparing two vendors on deep sleep is closer to comparing two opinions than two measurements.
To make it more than just about time passing, I set goals for myself in one of the threads before the quarter, and now I'm going to recap what I managed and what I didn't.
I have been thinking about growth as a learning loop rather than a channel checklist. For an early product, what signals help you decide whether to deepen one acquisition path or test a new one? I find that repeated customer conversations and small experiments usually reveal more than broad reach.
I've worked in b2b marketing for years. It feels like the "playbook" is somewhat out of the window. Not that I ever followed it, but it's definitely a peculiar time.
Super curious what people are doing for b2b marketing/growth? Especially during 0-1 stage.
We often celebrate the wins and the "hockey stick growth" moments here, which is incredibly inspiring. However, I believe there's a treasure trove of knowledge in the projects that didn't work out, especially in the rapidly evolving world of AI agents.
