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The switch from B2C to B2B

Orazio Antonaci · 2026-02-14T07:11:11.244-08:00

I've always been a B2C founder. I've built an app to 100k+ MAU and sold it to a major company. I'm now building a tool called Modu.io to help businesses collect user feedback, taking directly from my own struggles (I got so frustrated with existing tools that I ended up using a single Google form).I'm not particularly suffering the switch on the building side, I'm actually enjoying it since I'm more interested in using this tool myself, than I was with the B2C one. What I'm finding myself (sort of) uncomfortable at is the distribution/marketing side. I've launched on a bunch of ProductHunt like websites, ended up first on Uneed yesterday (didn't get much traffic-wise honestly), and bought a couple features on some of them as they were relatively cheap.I'm finding cold outreach particularly interesting. I'm manually sending emails to companies I believe would benefit from the product, but nothing close to some people here I see sending like 6000 emails a day. How do you even do that exactly?I sent 23 in the last 3 days and got 2 answers, both keen on a demo call. The concept of doing a demo call to sell someone a membership is quite new to me, as you may imagine, but it also seems cool that people want to take time from their days to check out a product of mine.Curious if anyone here came from an heavy B2C background and switched to B2B?

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