Growth.Design Case Studies v2.0 - Product tips in a comic book format

@rachel_campbell1 Thanks! 1. In what format would you like to see those behind the scenes? 2. 100% for the quizz idea. This is something we'll definitely look at.

@louisxavierl Hmm, good question. Without knowing exactly what the behind-the-scenes would look like, I would think something in a similar format to what you use for your case studies could be really engaging! A comic book story of how you made a specific case study. Maybe even split up into different episodes if it's too much to fit into one.

@rachel_campbell1 That does sound good! We're actually planning to do a meta case study on "how we build these cases tudies".

@louisxavierl Love that!

@jsteneros honored Johan 🙏, let us know if there's a product you'd like us to cover next.

@danbenoni I think Discord onboarding or psychology could be quite interesting.

@louisxavierl @simon_wenet Thanks Simon! curious to hear how you're leveraging the content for user experience advocacy. Is it simply by sharing the case studies with your team?

@louisxavierl @danbenoni usually it is circumstantial when a case study resonates with a current design problem we are facing. A recent example was the case study around Apple emergency alerts (which are the worst!). We were, working on how to design alerts in Slack & Teams for our security product and initially our designs were... much closer to the Apple alerts. But the case study was incredibly helpful to help convey the importance of design in that instance and what specific tactics we could use to build a delightful design for those important alerts.

@louisxavierl @simon_wenet Oh wow, that's a work application I didn't even think about while crafting that Amber alert case study. I was wondering if people would be able to translate it to their daily work, but I'm very happy to hear you did. Thanks for that feedback Simon!

@dskaletsky That honestly means a lot, Derek. @danbenoni and I were just talking about your comment. We love this part: "Practical, creative, and brilliantly produced." We put a lot of effort into bringing something new to the table every time we release a new case study, so it's nice to see it works!

@tammyhsiahahn Thanks Tammy, it means a lot. I'm curious how it's perceived internally. Do you share the case studies? Or do you present them to justify certain product decisions? We'd love to get some insights into how you use them to educate stakeholders.

@louisxavierl It's a combo of both. Our CEO has gotten enough forwarded to him from me that he's now subscribed himself. Sometimes, he'll even review the newest case study before I've seen in and proactively reach out to me with an idea on how we can improve citing the latest study. It's pretty awesome. With these types of stakeholders, it's about building an understanding of the deep work that's needed to create and iterate on great products. When you build that understanding early and often, it creates a culture where product and design are not treated like "task takers building features." Now that there's also trust built with the Growth.Design brand, we can refer back to case studies as evidence as to why we need to relook at a flow or why we've made choices on net new features when they may not have been what stakeholders had initially imagined in their heads.

Wow, thanks for sharing this @tammyhsiahahn, that's super helpful. If you ever have feedback or comments about our case studies don't hesitate to reach us directly (team@growth.design) Cheers!

@louisxavierl No problem! My team and I are standing by if you ever want any qualitative interviews/feedback! I've got PMs, Designers, and Product Marketing! And, of course, myself as CPO. :)

@maximgarant That means a lot coming from a seasoned pro like you Max! Many thanks.

@moeen_mahmud Appreciated Moeen, glad to hear you like 'em 🙏 let us know if there's a product you'd like us to cover in a future release.

@danbenoni Sure! Will let you know...

@april_design 😇 really appreciated April, thanks. It makes our day whenever we hear something like this.

@vibhor_gajbhiye Glad you find it helpful Vibhor!

@aryanvenkat Yes, thanks for the support Aryan!

@danbenoni Do you have to pay Bitmoji for using bitmoji characters in your product?