Olatz Urrutia

Moonio - Influencer marketing made efficient

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What if you had a more efficient way to do influencer marketing? 1. Post your campaign and let influencers apply 2. Or search and invite them yourself, for free 3. Collaborate with your brand fans and customers 4. Analyze on the go and decide confidently

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Brenna Donoghue
Congrats on this launch. We've tried a few different influencer marketing tools/platforms in the past with varying degrees of success. Excited to give this a try!
Olatz Urrutia
@brenna_donoghue Thanks for your support! πŸ₯° We're looking forward to hearing your feedback and making improvements along the way to better serve our users. πŸ‘€
Justin Johnson
Great platform idea, especially for brands looking to test influencer marketing. I just signed up and looking forward to trying it out. I've used platforms like trend.io in the past, how is this different from other influencer marketing platforms?
Olatz Urrutia
@justin_govy Thank you for your interest in Moonio! Well, I'm glad you repeated this question because we love talking about our product! πŸ₯° We are excited to hear that you find our platform interesting. Our goal is to simplify the process of influencer marketing for businesses and make it more effective by connecting them with the right influencers for their brand. In my opinion, there are a few things that make our product stand out: 1) You have all the necessary features to do influencer marketing in the free plan. You can also upgrade for some cool premium features. πŸ‘€ 2) Moonio combines outbound and inbound influencer discovery, meaning you can reach out to influencers but they can also apply to your campaign. πŸ’¬ 3) After you create a campaign we have a team of experts who will distribute your campaign to influencers so you get more applications. Star-Struck 4) Brand ambassadors are trendy in the influencer marketing world so I'd be sure to check our brand fans feature. ❀️ 5) Moonio asks users to review the collaborators so that all the community sees what is like to work with them (transparency rules!) βœ… There are a lot more, but these are my favourites right now! πŸ™Œ
Justin Johnson
@olatz_urrutia nice! really excited to try this out.
Carter Michael
Hey, congrats on the launch to everyone on this massive team: @olatz_urrutia @kate_santoro1 @alazne91 @tabivicuna @tabi_vicuna @mario_stefani @miguel_moonion @diego_regalado @goiuri @zurine_martin Would Moonio support campaigns that are strictly revenue-share-based? Amazing product by the way!
Olatz Urrutia
@carter_barnett Thank you for your question! At Moonio, we do support commission-based collaborations and understand the benefits they can bring for both brands and influencers. However, we typically suggest starting with different types of collaborations, such as flat fee or product exchange, to see which model works best for your brand and target audience. This can also help attract more influencers at first, who may be more comfortable with these types of collaborations. πŸ€— We believe that transparency and communication are key when it comes to revenue-share-based collaborations. That's why we encourage brands and influencers to establish clear expectations and goals upfront, and to use our platform's tracking and measurement tools to monitor the success of their campaigns. πŸ“ˆ Besides, we're committed to providing a comprehensive platform that supports a variety of collaboration types and helps brands and influencers achieve their goals. If you have any further questions or feedback, please don't hesitate to reach out to our support team. Thanks again for your interest in Moonio! 😍
Carter Michael
@olatz_urrutia Thanks for the detailed answer! Best of luck with the rest of the launch!
Aliaksei Saskevich
Congratulations on your launch!
Olatz Urrutia
@asaskevich Thanks so much for the support!!
Moeen Mahmud
First of all, congratulations on your launch! I think this product will make life easier for busy makers to market their products. πŸš€ However, I have got a question. How the influencer search tool actually works? For example, how do you guys make it possible to find influencers according to the criteria?
Kate Santoro
@moeen_mahmud Hi Moeen! Thanks for your support, first of all. Second, to answer your question, our search tool has various filters to help you sort influencers as you need. You can filter by category, location, follower count, engagement rate, audience demographics (age, gender, etc), authenticity, and more. You can also search for profiles that mention specific keywords or use specific hashtags. Please let me know if this answered your question! :)
Moeen Mahmud
@kate_santoro1 That sounds cool. Thanks so much for your answer!
Kate Santoro
Hi Product Hunt! We are so excited to launch Moonio today. πŸ€— I was wondering if you've had a chance to check it out yet? What feature do you like best? Which are you missing? Anything we could improve? If you have any feedback we'd love to hear it, and if you have any questions we'd love to answer them! 😊
Franziska Kroll
congrats to the launch looks like a cool idea. I know how much time my colleague Maria spends with these researches 😁
Olatz Urrutia
@franziska_kroll Thanks! πŸ₯° I know, right? Maybe she can check Moonio out and finds a way to do her work more easy! 🀞 Let me know when you try it if you have any feedback! πŸ™Œ
Shubham Pratap Singh
Congratulations on the launchπŸŽ‰πŸ’―
Kate Santoro
@shubham_pratap Thank you Shubham!! Your support means a lot πŸ€—
Mikko SeppΓ€
Congrats for the launch! Influencer search tool seems solid, need to check this out!
Olatz Urrutia
@mikko_seppa Your kind words are truly appreciated! It's wonderful to hear that our work is valued. 😍 We would love to hear your feedback once you've had the chance to try out Moonio. Your thoughts and opinions are valuable to us, so please don't hesitate to share them with us. We're always looking for ways to improve and provide the best possible experience for our customers! πŸ€— Thank you for your support, and we look forward to hearing from you soon! πŸ™Œ
Alexander Chernikov
Congrats! How would this work for a brand like ours? Without an IG handle.
Kate Santoro
@alexander_chernikov1 Hi Alexander! To sign up for Moonio you need an IG handle, but if you want to collaborate with influencers on IG you'll also need an IG profile. You can create one for free, and I wrote an article here about some best practices for SaaS products using social media: https://blog.moonio.io/social-me...
Alexander Chernikov
Right, I understand. IG wasn't mentioned in the description, but I think it's worth noting that you're focusing on IG influencers :)
Kate Santoro
@alexander_chernikov1 Thanks for the feedback Alexander, I will pass it along to the rest of my team. It's true that maybe that would make it clearer for people who are new to the product. :)
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