Chris Messina

Howdy - Send cold DMs that feel warm

Howdy helps creators and marketers send personalized Instagram DMs. Send smarter messages and save hours each week.

Reach thousands of leads with uniquely targeted messages on Instagram while protecting the integrity of your Instagram accounts.

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Nicholas Anderson

Congrats on the launch! Howdy is a total win for creators and marketers. Personalized DMs at scale without getting flagged? That’s the dream.

Brandon Rubinshtein
@nicholas_anderson0 yea a problem we have been working years on. We realized there’s a number of things that impact your ability to send outbound messages. Number one the response rate to your outreach and how unique the message is. We’re excited to have howdy in the hands of thousands of creators and builders to see what’s possible.
Tanmay Parekh

All the best for the launch @brandonshtein & team!

Nino Gorgiashvili

@parekh_tanmay Thank you 🤩

Matan Evrany

Amazing product. Can my team use it or has to be a single user ?

Brandon Rubinshtein
@matan_evrany so we haven’t set up team accounts but because it’s credit based you can actually have your entire team in your one account. You can launch campaigns for 6 different instagram accounts at once if that was your goal. Credits are assigned to your campaigns. Thanks for supporting the launch let me know if you need any additional support
Pruthvi Raj
Congratulations Nika👏👏.. Product looks awesome.. how long did it take to build this?
Brandon Rubinshtein
@pruthvi2 we’ve been building in this space for a long time. About 6 years to be exact - it takes hours of customer conversations and feedback and tests to perfect what we’ve built. Once we had our clear roadmap it took us about 3 months. Thanks for the support!
Charvi Agarwal

Congratulations on the launch! :) This looks pretty solid. Does it analyze their latest Instagram posts to create the custom message?

Nino Gorgiashvili

@charvia  Appreciate your support 😇 Yes! Howdy analyzes their latest posts, also captions and bio to write a super personal message for that account.

Neel Balar

This is super cool, @brandonshtein ! Congrats on the launch!

Brandon Rubinshtein

@neel_balar thanks for the support! Is @Clueso mainly focused on product/feature announcements? How are you retaining them past that initial pain point?

Ernest Gonet

The main problem with AI-written cold emails is that... they feel AI-ish. How does your product avoid this?

Brandon Rubinshtein

@ernest_gonet, great question. The unique thing about social media is the context you get about the individual prior to sending the message. We use a combination of profile analysis and curation to ensure messages sound authentic to the recipient.

With our product, we are focused on getting the first response. We try to keep the message short while also including a simple ask or question.

The key to a successful campaign is sending a right message to the most relevant recipient.

Roverd Rammen

Hi! I really liked your landing page.

Q: Do your platform work for creating campaigns in Spanish?

Nino Gorgiashvili

@roverdrammen Hi! We love our landing page too 💜

Right now, Howdy supports campaigns in English only, but we’re actively considering adding more languages.

Are you planning to send DMs fully in Spanish? Or would you also need to run some campaigns in English?

Chris Reeder

I’ve actually gotten to test this app and I must say I was blown away. Genuinely impressed! The targeting is sharp, the interface is smooth, and the time it saves is is definitely needed and helpful. Cold DMs that actually feel personal will make Howdy my go to for sure. Big respect to the team for building something this thoughtful and effective.

Nino Gorgiashvili

@chris_reeder Hi, we’ve worked hard to make it simple and useful, so happy it’s helping 😇 Thanks for being part of it!

Nixi ⚡

Congratulations on the launch 👏

Nino Gorgiashvili

@nixisworld Thanks a lot! 😇