Easy Bloggers - Free influencers search & cost estimation for your campaign.
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Easy Bloggers is the best place to find influencers for your marketing needs. It's free and it has tons of useful data.
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I have so many questions. Are the influencers on this or are those guestimates? Because I'm seeing that someone with 55k subs on youtube should have 3200 views on a video after 30 days? That seems off. Also would someone with 55k subs actualy do a video for $120 as recommended? I haven't bothered with youtube (as an influencer) in a number of years and if these are real numbers then I understand why. Or is this still early stages and projected numbers (guesstimates?).
@jessicagottlieb
Hi, Jessica! Your questions are so great and solid, thank you! We really appreciate your concerns cause they make us better.
Answers:
1. No, influencers are not in. We analyze overall YouTube and provide the best of YouTubers for our discovery service (and right now there are only English-speaking channels). All their metrics we calculate from public data.
2. Yes, you have just re-invented 'Retention Rate on Subscribers' (RRS here and onward) 👍 - the approximate metric that estimates which share of subscribers (non-unique viewers saying correctly) really see channels videos :) Yeah, sometimes it seems drastically low and inconsequential but it exists as is, we prove it with continuous measuring.
3. Yes, an influencer with 55K subs desires much more money than a 'pity' $120. They will want about kinda ... hm-mm, $1500. But THAT DOES really seem off! It's greed and overconfidence. There isn't an advertiser to pay such amount of dough for 5.81% RRS over 30 days or $700 in CPM! So we provide our price estimation ('RECOMMENDED PRICE') due to the real performance of that YouTuber that includes their median views over specific and comparable time ranges, audience interactions (i.e. Engagement Rate and Like Rate), Click-Through-Rate, audience geography and its comparable payability (yep!), and many other video performance metrics. It's not 'guesstimate', it's math science (but not psycho studies, you're right) 😎.
4. Yes, it's an early stage of our research on 'influence price'. But even now we have no errors more than 3-4 times (idk is it shyness or bragging) above or below our recommendations according to real campaigns. And we promise that we will enhance our estimations tirelessly.
Thank you one more time, Jessica, and feel free to ask more via hello(at)easybloggers.io or out here! 🥰
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@sergey_kutsuk this is really interesting, I'll be watching to see what next features you roll out
@jessicagottlieb Yes, I thought that you'd be interested in that! 🎉
But you can make your suggestions if you have. We'll be grateful for qualified feedback.
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Great tool. How long did it take to build this if it’s not a secret?
@codycunningham Yes, it's the highest priority task. But we will not add plain classification of topics like any other platform, we are working on AI-based dynamic mapping of requested topics onto influencer suitability in terms of ROI increasing 🤓
@tylerperkins5 Yes! Be waiting for Media Plan export in a few days. But, please, be aware that price is recommended one and we estimate it regarding real metrics and performance of influencer. Real blogger's price may astonish you sometimes )))
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In the very beginning it wasn’t easy to find out how everything works even though it looks pretty simple. So, what I’m trying to say here is that probably I’m not alone with such a case and you need to make a research. For example, I didn’t know what does this mean “CPA, CPC” and needed to figure that out. Maybe a kind of vocabulary will be useful for those who are not arranged in marketing.
@calebduncan Cost Per Mille (1K of views), Cost Per Click, Cost Per Action (Install, Acquisition, and so on). Yes, we need to improve UX, thank you. Generally, our product is aimed for the widest range of clients but imposes some constraints upon marketing knowledge because, in fact, it's all about influencer MARKETING )))
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It’d be really helpful if there is an opportunity to connect to the support crew via talking bot, not email.
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