Ignition is the first Go-to-Market Ops platform. It helps PMM and PM teams ensure launches drive revenue by improving repeatability and team coordination. Unify and automate research, roadmaps, GTM plans, internal comms, and measurement in one AI-powered hub.
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π‘ Bright idea
This sounds like an amazing product - keeping all the threads of building and launching a product for the benefit of the launch timeline and information sharing and alignment within the team is so badly needed, tools like jira etc get too detailed and you lose focus on the bigger picture. I'll definitely be trying this one out!
@highgroundio Yes!!! That's exactly why we built this -- too many teams get sucked into thinking of their GTM process as a granular task checklist, but you need to be able to level up and see a more strategic picture if you're going to execute effectively, due to all the cross-functional teams' varying information needs. Please definitely let us know once you get in, if you have any feedback :)
@kshitij_mohan Thanks Kshitij! Yeah IDC estimates poor GTM coordination costs $100M for every $1B of revenue... It's critical for companies to get this right!
Great stuff! Mighty helpful! Congrats on the launch!
As a PMM Ignition solves many problems that I have when launching new products to the market. Definitely seems like a great stress reliver if anything. :)
Looking forward to start using it! :)
@nikola_kozuljevic Super glad to hear you're so excited Nikola! Yeah PMM is kind of "death by 10,000 paper cuts" -- we're hoping we can get rid of 9,999 of those paper cuts for you haha. Please let us know any feedback once you get in and start poking around!
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As soon as we can move/rearrange Battle Cards, I'll be a happy man!
@jamasenr organizing quickly by alphabetical, amount of workers, amount of capital raised, or even simply by those that we are focusing on more (favorites) would be very helpful when you have a few dozen battle cards!
Thank you @arjun_bangre π The GTM problems are a vast and few companies are tackling this area. We hope to make a dent and help product marketing and product leaders alike.
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