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Ashera AI - GTM, Run by AI

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Ashera uses AI to analyze GTM sales calls and turns the truth into action, not generic summaries. It provides in-call guidance, extracts risks/objections/next steps after each call, updates your CRM automatically, and scores each account so teams can track deal health with clarity. The key differentiator: one source of truth across the entire sales journey, keeping everyone aligned on what was actually said. Free plans for individuals and small teams on Product Hunt, try them now

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Fatih Furkan Yıldız
We built Ashera because we kept seeing the same painful pattern: sales calls are full of truth, but that truth gets lost in notes, scattered tools, and “vibe-based” CRM updates. Teams spend hours re-explaining the same context, deals stall, and handoffs break. Our approach is simple: use AI to capture what was actually said, extract the real signals (risks, objections, decision process, next steps), and turn it into structured execution—so GTM teams move faster with one source of truth. As we built it, we focused on making the outputs immediately usable (not just transcripts): clear next-step plans, CRM-ready fields, and deal health signals.
Priya K

@fatih_furkan_yildiz How secure is the call data and storage ? This is chageing how modern GTM teams operate.

Nika

Do your clients have any positive results? :)

Fatih Furkan Yıldız

@busmark_w_nika Yes early users are seeing clear wins, especially in follow-ups and CRM hygiene. We’re reducing “post-call drop-offs” by turning every meeting into owner+deadline next steps, drafting follow-ups automatically, and pushing clean updates into the CRM so nothing gets lost. If you share your stack (HubSpot/Salesforce) and your workflow, I can tell you the most common before→after results we’re seeing.

nalin rajendran
Such a good idea !
Serkan KAYMAZ

@nalin_rajendran Our customers want to say the same thing.

Fatih Furkan Yıldız

@nalin_rajendran Appreciate it 🙏 Our goal is simple: turn what’s said on calls into clean, actionable CRM updates + next steps, instantly.

Alina Petrova
🔌 Plugged in
Great product. Contract on the launch! Does your tool connect to platforms like Notion or Confluence to automatically update the sales knowledge base?
Serkan KAYMAZ

@alina_petrova3 Yes, absolutely we are integrating with more tools as well. We learn this information within the AI and use it according to your needs. Inside, by using Ashera AI Chat, you can query across all integrated tools powered by an advanced language model and manage everything single-handedly.

Jarek Avi
The idea of providing tips during the call sounds nice. I had some demo/sales calls and typically I prepared beforehand - rough scenario based on the client context. However, sometimes I might forget to say/ask something during the call. So this tool might be a good fit as it has realtime transcription and analysis.
Fatih Furkan Yıldız

@jarekavi Love this you described the exact moment we built Ashera for.

Most reps do the prep (context + rough flow), but in a real call the brain switches to listening, handling objections, and keeping momentum… and that’s when the important “one question” slips.

Ashera keeps that prep alive in the moment: it surfaces the right prompt at the right time, captures objections/risks/decision process as they happen, and turns everything into clean, CRM-ready next steps right after.

If you ever want to sanity-check it, tell me what kind of calls you run (demo vs renewal vs discovery) and I’ll point you to the best flow inside the product. 🙏🚀

Jarek Avi

Typically, I do a demo calls when potential clients reach out to us via "Request a demo" form. That's when I try to understand their pains, requirements, expectations and if Stage Captions is a good fit for them.

Serkan KAYMAZ

@jarekavi In Ashera, you can configure custom settings to ensure it works according to your expectations and specific needs. If you share your contact details with us, we can get in touch with you.

Serkan KAYMAZ

@jarekavi Yes, if you’d like, you can also try a free demo to see whether it’s useful for your workflow. During the meeting, we also remind you in real time about the topics noted on the brief screen that you planned to discuss.

We can get in touch with you about this if you’re interested.

Zahle Khan

Congrats on the launch!
We are currently on Fireflies. How does it compare to Ashera?

Serkan KAYMAZ

@zahle_khan Fireflies records, transcribes, and summarizes meetings as an AI note-taker; it syncs outputs to your CRM and other tools as notes and action items. Ashera manages the sales process end-to-end — before, during, and after the meeting. It extracts the “deal truth” from the call, drives the pipeline forward, and turns the sales → delivery handoff into an actionable plan CRM + delivery handoff. You can test it with a free demo to see the added value for yourself. If you share any contact details, I’ll be happy to send it over.

Olga Scry

Congrats on the launch!

We’re building B2B AI products ourselves, and this is definitely something we’d consider using to keep our sales context clean and aligned across the team.

Serkan KAYMAZ

@olga_scry You can test the demo for free and see whether it’s useful for you. If you share any contact details, we can reach out to provide you with access to the demo.

Christian
Sounds like a really good idea ✨ best of luck
Fatih Furkan Yıldız

@christian73 Thank you so much ✨ Really appreciate it! We built Ashera to stop “CRM later” from killing deal context brief before the call, live prompts during, and CRM-ready next steps right after. If you have a minute, an upvote and a quick comment would mean a lot for our launch today 🙏🚀

Anuran Roy

Nice! Any demo videos to unlock the full potential of this product, given that someone is very new for AI-driven GTM?

Fatih Furkan Yıldız

@anuranroy Thanks a lot 🙏 Yes we’re publishing short demo videos very soon to make it super easy for anyone new to AI-driven GTM to get started.

In the meantime, the fastest way to “unlock the value” is using it on one real call end-to-end: pre-call brief → live prompts → post-call recap + next steps + CRM-ready fields. That single flow usually makes the product click immediately. 🚀

Serkan KAYMAZ

@anuranroy If you share any contact details with us, we can get in touch so you can start using the free demo.

Hussain

Looks great @fatih_furkan_yildiz , I specifically like how it scores each interaction. I'm curious about how that's evaluated, if you don't mind sharing! Congratulations and goodluck!

Fatih Furkan Yıldız

@hussaynzaidi Thank you so much 🙏 Really appreciate it!

The interaction scoring is based on the deal signals we can extract from the conversation, not generic sentiment. We look at things like: clarity of the decision process, strength of next steps (owner + date), presence of objections/risks, budget/timing constraints, stakeholder mentions, and whether commitments are concrete vs vague. Then we combine those into a structured score so reps can quickly see “strong signal” vs “looks good but weak process.”

If you tell me what you mean by “interaction” in your case (emails vs calls vs meeting notes), I can share the exact signal set we use there. 🙌🚀

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