Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.
The idea to incorporate it directly into the app is smart. Leveraging the already existing audience. Although not sure about how serendipitous it will be in comparison which is arguably a huge benefit of TikTok
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I think it is not useful to be integrated in the Instagram app. It is a feature competing with a platform. Platform will win. Same way Stories never really took off completely and Snapchat is still widely used.
Is there a downvote? Because even after me pressing the 'Not interested' button over and over again, Instagram keeps showing me the same/similar Reels content. Have started hating my Search tab because of this feature.
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