I'm good at building. Marketing is a different story.
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Hey — I'm James, a software developer from Australia with 20+ years building things professionally.
Most of my career I've been the person behind the scenes — solving hard technical problems, shipping reliable software, making other people's ideas work. Unravl is the first thing I've built entirely for myself, and now I'm figuring out the part they don't teach developers: how to actually get it in front of people who might find it useful.
No funding. No growth team. No playbook. Just me, the product, and a lot of learning in public.
If you've been down this road — builder trying to find an audience — I'd genuinely love to hear what worked for you. And if Unravl sounds like something you'd use, even better.
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Hey @retzero
Congrats on shipping Unravl and being so open about the phase you are in. That's the exact moment I'm writing about in my book The Human Layer.
I'm building a framework to help makers like you map the emotional ache your product solves and build narrative tweaks that create real user connection.
I'd love to help for free: quick resonance audit of your landing page and story + concrete before/after suggestions.
In exchange, if it moves the needle, I'd like to feature it as a public case study (with before/after examples, metrics if available) to show the framework in action. Happy to name you and Unravl (or anonymize if you prefer). You get full approval on what/how we share.
Also, no obligation. Could start with just some notes. Let me know if you are up for it.
Cheers
Relate to this so much, James. I'm a PM by trade, so I'm used to the logic side, but 'building in public' to find an audience is a whole different beast. Unravl looks sharp—how are you deciding which 'marketing' experiments to kill vs. keep?
Happy to jam on marketing and growth whenever.