Question to users: demo call or self service signup?
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This one is for you as users, not as founders.
When you find a new B2B tool, what do you want first? Book a demo with a real person or sign up and click around on your own?
We see both with kōdlo. Some people sign up and start using it the same day. Others write to me first and want me to show them everything on a call.
Personally I almost always go self service. I only book a call when the product looks complex or expensive.
What about you? Demo or self service? And does it change depending on the price?
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For me it's self service all the way - if I am the right audience for the tool I should be able to start using it straight away, maybe with a bit of a guided walkthrough. I think that is part of making the product good in the first place.
I know people who like calls, but I feel like on a call I will not get the same clarity about the product as when I am hands-on with it.
@son_thomsen I agree about clarity, you remember what you clicked yourself much better than what someone showed you on a screen share
I'm a self-service person. But for Tulu, we haven't cracked it yet. There are still too many barriers.
Hopefully, with the changes we're implementing, we'll get a clearer read on which option works best and for whom...
@knolladrian hard to click around when the value only shows up after the integration is done
@andriana_oprysko exactly. The fear is that by letting click around without completing the integration, the value will be too low.
Andriana, as a buyer I'm the same, self-service every time. selling a sales tool though, nearly all my paying customers are people I'd spoken to before they signed up, very few came in cold through the site. so I don't think price is the real split, it's whether they already know what they want the tool to do. curious whether your no-card trial users who never talk to you stick around as well as the ones who book a call?
Self service. Price changes when I'd take a call, not whether. Under a few hundred a month I want to try it on my own data before giving an email; a read-only demo account is enough. Above that I still try first, then book a call for what a trial can't show: security review, data retention, who answers when it breaks.
I’d let people try one workflow with sample data first. Then use the demo to discuss how it would work in their business. Gives both sides a more useful starting point.