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Kraftful 4.0 - The AI-native way to build products

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💡 Learn what users need from AI analysis of support tickets, calls, reviews & more
💬 Collect more feedback via AI-powered interviews & surveys
✅ Take action with AI-written PRDs and user stories that sync to Jira / Linear

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Maker
📌

Hey Product Hunters! 👋


Excited to launch —the AI-native way to build products! Kudos to for hunting our launch. 


Two years ago, we launched our scrappy MVP here with a big belief: user research shouldn’t be an ad-hoc academic exercise—it should be central to product development and accessible to every PM, designer, and engineer.


On day one, we were blown away seeing paying customers sign up. Demand was so high, we broke every API rate limit. But we knew we had much more work to do.


Since then, we’ve spent two years talking to customers daily and shipping relentlessly.

Today, we serve well over 50,000 teams—from Stack Overflow, Miele, GoPro, Labelbox, Datadog, Revolve, Monarch Money, Tubi, and many more. These teams have saved hundreds of thousands of hours of manual review, using Kraftful to analyze millions of pieces of feedback. One of our customers recently used Kraftful to collect and analyze survey responses from over 65,000 users in a few days 🤯

🚀 Our unique approach earned Fast Company’s Most Innovative Company award and features in top product newsletters & podcasts. It’s been a wild ride!

Kraftful 4.0 is a complete AI-powered product research & strategy solution:

💡 Learn what users need from AI analysis of support tickets, calls, reviews & more

💬 Collect feedback via AI-powered interviews & surveys

📄 Strategize with AI-written PRDs based on real user insights

✅ Assign work with AI-written user stories, synced to Jira & Linear

😍 See the big picture with a visual overview of feedback themes over time

Try and let me know what you think! 🚀

P.S. Have fun spotting where we assigned some work to in our launch visuals 🙃

 oh no! I've been assigned a user story!! LOL


Congrats on the launch — this looks exciting!

Maker

 Thanks Chris 🙌

   Love how you’re making user research effortless and actionable. Congrats on the launch

Maker

   Thanks Dineshan! The way to make user research central to everything is to make it effortless 🙌

Maker

   Thanks Sonu! Appreciate your support on our launch!

Happy to see tool that helps to make decision making based on feedback, data and suggestions. Bonus points for so many integrations. :)

Maker

Thanks ! The integrations make it really delightful to get all the data and then sync Kraftful user stories to Jira / Linear. Glad it's helpful!

Maker

 Thank you, Nika!

This should make it much easier to integrate user research into the design process. People pay lip service to it but, in reality, it's often skipped due to time constraints.
Maker

 Yes! We want to make it impossible to not act on user feedback. Thanks Marat!

Maker

 absolutely agree!!

It’s amazing that the whole process is integrated—it looks super useful! Also, I really love the UI design! Huge congratulations on your launch! 🎉

Maker

 Thanks Kay! Our goal with the design was to make something product teams will love to do all their work in. Glad to hear it's resonating :)

Maker

 thank you!

Already v4.0! Congrats on the launch!

Maker

 Thanks! Yes, can't believe!

Maker

 thank you!

All the best for the super launch!

Maker

 Thanks Kavir! Appreciate the support 🙌

Maker

 Thank you!

What a coincidence that we are launching on the same day lol!
Nice video Yana!
We are right after you 🤓 -

Maker

Thanks ! Had so much fun making the video with HeyGen 🙌

Looks pretty cool and actually feels useful. Definitely worth keeping an eye on. Congrats on the launch 🥳

Maker

Thanks! Glad it resonates and appreciate the support on our launch!

Maker

 It's definitely useful :) Come check it out and thank you for the congrats!

This looks like a game-changer for product teams! Love how Kraftful 4.0 takes user research from a tedious process to an AI-powered workflow that actually helps drive product decisions. The AI-written PRDs and user stories synced to Jira/Linear are a brilliant touch—so much time saved.


Curious—how does Kraftful differentiate insights from noise when analyzing large volumes of feedback? Also, any plans for deeper integrations with customer support tools like Zendesk or Intercom? 🚀

Maker

 We have direct integrations with Zendesk and Intercom! Give it a try :)

We have a multi-step analysis process that identifies and extracts product insights and groups them, ignoring the noise. Yesterday, I had a customer call that lasted for an hour, but only had 3 real feature request. Kraftful gave a list of 3 feature request (and 3 other lists of insights). Superfast and actionable!

Congratulations Yana!

Maker

Thanks ! So grateful for your support! 

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