Lebesgue - Scraping global marketing data to make your marketing work

@rishi_raj_jain_ Thank you for support. You can learn more about next steps insights feature here: . This feature is designed to prioritize your business's next moves by leveraging Competitor Intelligence and analyzing vast global marketing data.

hey @rishi_raj_jain_ , yes, insigts take into the account Facebook, Google, Email strategies and figure out next steps that you should do as a business owner to improve your results.

@scythe1 Thanks for your support Neha!

@scythe1 Thanks a lot, let us know your thoughts once you try the tool.

Thanks a lot for the awesome question and kind words @anthony_latona. Behind our AI, there's a robust combination of technologies. We utilize advanced machine learning models, including natural language processing (NLP) and image recognition algorithms. These are integral for analyzing ad content and extracting valuable insights. For the NLP components, we rely on state-of-the-art techniques to understand and categorize text elements in ads. This helps in sentiment analysis, keyword extraction, and trend identification. On the image recognition front, we use deep learning models to analyze visual content, identify themes, and assess the effectiveness of different visual strategies. Additionally, our database management and analysis are powered by sophisticated algorithms that handle large volumes of data efficiently. This includes scraping tools that collect ad data from platforms like Facebook and Google, and analytic tools that process and make sense of this data. Our system also incorporates insights and data from our extensive experience in digital marketing, especially from our $30M ad spend on Facebook and Google. This human experience, combined with AI, creates a powerful tool for understanding and predicting effective marketing strategies. We also use Generalized Additive Models, ARIMA and Prophet forecasting techniques, exponential smoothing and multivariant linear regression for various parts of our software (outlier detection, budget allocation, revenue forecasting, seasonality and trend detection, etc.) Again, thanks for the encouragement, and I'm glad you see the potential of our tool in saving money for marketers and boosting company revenues!

@anthony_latona @josip_lebesgue interesting idea and tech stack

@sviridov Thank you for recognizing the effort and dedication that went into creating Lebesgue! It's true, developing a comprehensive tool that provides detailed insights into competitor strategies and helps businesses enhance their own marketing efforts required a lot of time, knowledge, and passion 💪. Our team is thrilled to see that our hard work is being appreciated.

@chtrbx_ai All true, Jake! Happy you like it and I hope you'll give Lebesgue a try for yourself and see how we can help you improve your marketing results!

Hey @chtrbx_ai, absolutely, that's exactly what Lebesgue offers! It might sound a bit like magic, but it's all about smart technology and comprehensive data analysis. Our tool provides detailed insights into your competitors' ads across various platforms. You get to see not just the ads themselves, but also valuable data on their performance and strategies. By analyzing this information, you can understand what's working for them (and what's not). This insight allows you to either replicate successful strategies or go one step further by enhancing them for your own campaigns. It's like having a window into your competitors' marketing departments, giving you the opportunity to learn from their successes and mistakes. Think of it as a significant leap in competitive intelligence, all designed to give you an edge in your marketing efforts. It's a game-changer for any business looking to stay ahead in the fast-paced world of digital advertising. 🌟🔍🚀

@zvonimir_sabljic1 Hey Zvonimir, no catch here 😎 Just check out our reviews on the Shopify App Store and you'll see that we've been delivering great results for our customers for a while now and you're right, it really is a no-brainer for anyone running their business on Shopify!

@toni_perko Congrats, yea, the reviews look amazing - I would definitely link that somewhere here so people can see.

@tomaslau Hey Tomas, Thanks for the support here! We've got a lot of users from other industries as well and we're not solely limited to eCommerce businesses. With the AI Copy Creator and the competitor tracking features, I'm sure you can get an edge on your competitors! Give it a try, I'd be happy to connect and help on a call too!

Hey @dragocrnjac that's a great question and not noobish at all! Understanding the dynamics of ad activity is crucial in digital marketing. Here's how it works with our system: 1. Scraping and Monitoring: Yes, we do scrape platforms like Facebook, Instagram and Google Search (Email coming soon). This process involves systematically collecting data from these platforms to keep track of various ads. Every time we detect an ad, we screenshot it and store in our system 2. Identifying New Ads: When a brand launches a new ad, our system detects it as part of our regular scraping process. We catalog these new ads and add them to our database (by comparing them with previous ads already stored). 3. Tracking Active Ads: For ads that are currently running, our system regularly checks their status. This allows us to know which ads are active at any given moment. 4. Determining Inactive Ads: When ads stop appearing in our subsequent scrapes or show signs of being paused (like no longer receiving engagement, views or just disappearing), we categorize them as inactive. This process helps us provide our users with up-to-date information on the ad strategies of various brands, giving insights into what's new, what's working, and what's been retired. Hope that clarifies things! Best, J

@lubapav you can always check our blog posts to learn about the latest strategies and best practices: https://lebesgue.io/digital-mark...

@josip_lebesgue Thanks Josip 🙌🏻

@atsuhiro_teshima, thank you for your kind words! Currently, Lebesgue is best suited for B2C companies of any size, as our extensive data collection primarily focuses on these businesses. However, the essence of Lebesgue - tracking competitors’ strategies across Facebook, Google, and email, coupled with insights on global trends and best practices - is universally beneficial. So, whether it's SMBs, enterprises, or B2B, they can all find value in our tool. We're particularly passionate about empowering small businesses. They often lack the vast resources for large-scale marketing, and we aim to provide them with efficient solutions to level the playing field. 🚀📈