Business Sidekick #21 "The 2017 definition of content marketing" - Is content marketing still "the king" in 2017?

My today's guest is John Hall, the co-founder and CEO of Influence & Co., a company that helps brands creating and distributing content, and gain visibility and credibility. John has been called “one of the most powerful people in media who you’ve never met” in Inc. and a “must-see keynote speaker” in Forbes. See what content marketing can offer in 2017!