Setapp Mobile Beta (EU Only) - Alternative app marketplace for iOS, crafted by MacPaw

@shambalyov Hello Artem and thank you for your support! We employ a revenue distribution model based on app usage and market price. Here's how it works: When users make payments, the money is divided into three portions: 1. 70% goes back to developers each month according to their app's usage. We consider an app "used" if it gets launched at least once by a user within that month. 2. 20% is paid as an affiliate fee to developers who lead users to Setapp; this means they receive 20% of the user's payment for the entire duration of that user's subscription with Setapp. 3. 10% is retained as Setapp's commission. Here’s an example for clarity: If a user subscribes to our $9.99 plan and uses only one app in a given month, the developer of that app would earn $6.99 from that user for the month. If multiple apps are used, then $6.99 will be divided among those developers based on both usage frequency and market price multipliers assigned to ensure fair distribution. You can find out more about our revenue distribution model here: https://docs.setapp.com/docs/dis... Setapp proves particularly beneficial for apps traditionally sold via one-time purchases by facilitating easy transitions into recurring revenue models through subscriptions. For subscription-based apps, although monthly ARPU might initially seem lower compared to other platforms like App Store, our users tend to have high LTVs This makes long-term gains more substantial when using Setapp compared with traditional sales channels. Additionally, we cover all marketing expenses related costs so developers don’t need worry about acquiring new users themselves. Lastly, there are no exclusivity requirements with Setapp—developers can use us as an additional distribution channel alongside App Store listings or linking out for iOS apps or MAS and/or direct site sales for Mac apps.

@mariapoli thanks for the detailed response!