Every app locks your friends in their database. Leave the app, lose everything. Moondala puts your friends on-chain on Base. Any dApp reads them directly from the blockchain. Your wallet is your identity. MSC is created from real transactions and burned on cash-out. Not pre-minted. Works across any dApp. Shops list for free. Fees go to users through 5-level referral commissions. Proof: explorer.moondala.one reads the social graph with zero Moondala infrastructure.

Moondala rethinks e-commerce by sharing transaction profits with users instead of keeping them. When you invite friends and they shop, you earn automatically across up to 5 referral levels. No ads, no influencers, no selling data — just real social commerce where users and shops grow together. This launch introduces our referral-based earning model and user-first marketplace experience.