Because building products has become much more accessible thanks to AI, launches have gotten more crowded too, and the day you pick can matter almost as much as the product itself.

I've already launched my tool, Murmell, once, and I'm gearing up for a second launch on Friday the 28th. This time around I'm putting a lot more thought into timing, not just readiness.

Hey guys,

It s been a little while since I posted here, sorry about that.

Hey Product Hunt !!

We're launching Murmell tomorrow, after a month of rebuilding everything inside it.

Murmell is an infinite canvas where your coding agents run in the cloud instead of on your machine. Claude Code, Codex and others, in real terminals, several of them in the same project at once.

Building the product? Honestly, that part can feel easier than expected.

You can ship features, fix bugs, deploy, iterate and feel like you re making progress every single day.

Then comes the part where you actually have to talk about it.

Hello guys, here is my question :

what project will you do with infinite AI tokens

A lot of startup advice makes it sound like having a cofounder is almost mandatory.

Don t build alone.

Find someone who complements you.

I ve been thinking about how much the day of a Product Hunt launch actually matters.

Product Hunt resets the leaderboard at midnight PST, so every day is essentially its own race with a different set of launches.

When you're pre-launch with zero audience, the generic "hey, check out my product" DM just doesn't work, people can tell it's copy-pasted to 200 others.

What's worked better for me:

• Give value before asking anything (a real comment, a resource, actual context on what they built)

• Skip broad cold DMs, join niche communities instead (Discord/Slack) and let the product come up naturally

• One follow-up max, then let it go

I think a lot of people want to build startups just for the sake of building a startup.

They have an idea, build it, launch it and then wonder why nobody wants to pay for it.

Some days I genuinely feel burned out & wonder what being a marketer is supposed to mean

This week alone I've been trying to get SEO/content moving. Then creating social posts so that the content gets traction.