There are some really clever product design ideas wrapped up in Nanit. Many of the new parents I know are using a Nest Camera in place of the traditional baby monitor which has a lot of upside (e.g. being able to check it when one parent is at work). There is also a whole separate line of products that are effectively "fitbit for babies" where they monitor sleep, movement, diaper changes. Combining these two things into a single product that handles both is really nice. Especially since you can avoid needing a fitbit style device to be on the baby at all times, which is quite a hassle.
@jkupferman Thanks for your comment, Jonathan! We spoke with many, many parents throughout the design phase and we continually heard complaints about wearable baby monitors. A lot of parents were frustrated by them getting in the way when they were changing their baby's diaper or clothing, and some parents simply didn't want them anywhere near their child in the first place. We believe the fact that we can provide in-depth sleep analytics from a camera alone, without a wearable, will highly intrigue a lot of new parents.
We were delighted to have the chance to invest in Nanit's seed round. The company fits a pattern we see time and time again, particularly in New York, in which founders bring together multiple disciplines to solve an important consumer problem. This trend is at the heart of a lot of the value creation we are seeing in connected hardware. I certainly remember being a new parent and wishing there was some way to understand why our children weren't sleeping. Now, looking at Nanit's Beta and all the amazing things these parents are learning, it feels like we were still living in the stone age!
Maybe I'm old school or something but I am absolutely not comfortable with my baby staring up into a giant all seeing camera lens for most of their crib life. I guess times have changed.
@mibi I appreciate your comment. Most people today are using video baby monitors. One of the biggest challenges we found were that people did not know how to position/mount the video baby monitor. By mounting it in this way, we've solved one of the biggest challenges we've heard from parents. We've also created a much safer product by positioning it this way with a better view point.
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@andrew_berman I get that. But there is just something about the way your product is designed, vs other cameras on the market, that make it look like its from some dystopian sci-fi novel. I almost expect a red Hal-9000 like glow to come from its eye.
@wubin1987 Thanks for the comment. We focused on the baby from a safety and security standpoint and tried to eliminate any stimuli that the baby would notice. Some of the things we focused on from a design perspective for the baby are here: https://www.nanit.com/safety-and....
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Is there a version in the works for adults? Not joking, if you could improve my quality of sleep, and thus life, I'd pay you $300 in a heartbeat.
This is a very nice product in the right direction. I have the same history of @geoffreyweg with our first child. What would make this product killer for me is to merge the vision with something more interesting than a shiny motion tracker. One of the biggest fears of an newborn is whether he is breathing or not, or he has fever over night (it happens). If you can integrate a tech from http://people.csail.mit.edu/mrub... this becomes a no-brainer buy for me at least.
Best of luck in your product launch!
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