Dmitry Zakharov

We pivoted. Here's why — and what Naoma is now.

If you followed Naoma a year ago, you knew us as a sales conversation analytics tool. We connected to your CRM, analyzed rep calls, and surfaced patterns from top performers so the rest of the team could learn from them.

It worked. Teams liked the insights.

But we kept noticing the same thing: the real bottleneck wasn't after the demo. It was getting to the demo in the first place — and what happened in those first few minutes before a rep ever joined.

Qualified buyers were waiting 3–6 days for a demo slot. Many dropped off. The ones who showed up often hadn't been properly qualified. Sales reps were spending half their week running intro demos for people who were never a fit.

We stopped building the analytics layer and started asking: what if the demo itself could be automated — but still feel like a real rep?

That's Naoma today.

Naoma is an AI video agent that runs a live, personalized product demo directly on your website — 24/7, in any language. It walks through your product in a real browser session, answers questions in real time, qualifies the lead, and routes them to the right next step: a booked call, your CRM, or self-serve checkout.

No waiting room. No scheduling friction. No static click-through tours.

In early pilots, we're seeing visitor-to-demo conversion in the 6–20% range. We closed a $440K pre-seed round earlier this year and were recognized as a top demo automation tool in Q1 2026.

The insight that drove the pivot: sales analytics tell you what went wrong. Naoma tries to stop it from going wrong in the first place.

👉 Try it on your website: naoma.ai

Happy to answer questions about the pivot, what we learned from v1, or what we're building next.

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Dima Ivanouski

Just shared a LinkedIn post on how exactly our current idea emerged ;-)

Dmitry Zakharov
@dzmitry_ivanouski yes, I’ve read it
Bhavin Sheth

Smart pivot — fixing demo friction before it hits the sales team makes way more sense than analyzing lost calls after the fact. Curious how buyers react to a fully AI-run first demo vs. a human rep.

Dmitry Zakharov
@allinonetools_net I’d say there is “no” vs between an AI agent and a sales rep. Our AI agent helps generate additional qualified pipeline. And it’s better for the first call, but a sales rep’s demo is better for complex deals.
Michael Vavilov

Smart move. From calls decoder to demo-machine

Dmitry Zakharov

@michael_vavilov yeah, I guess this AI demo agent is closer to "money" button than "analytics"