Orphex MCP - Run your entire digital marketing stack via one unified MCP
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Orphex is the unified MCP gateway for digital marketing teams, handling auth and integrations for 65+ platforms, from Google Ads to Shopify, to give your AI true cross-channel context. Move your AI beyond QA: empower it to analyze integrated performance and take every action a human marketer can. Reallocate budgets, pause unprofitable creatives, or adjust products from a single prompt. Every change is logged and protected by safety guardrails. Start free, 30% off the first month.
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Congrats on the launch. 65+ sources, one context is the obvious win.
How do guardrails work in practice — hard spend caps per prompt, dry-run/preview before changes go live, or a human approval step above a threshold?
@ebru_sevik Thank you! All three, set as workspace policy rather than per prompt, so they hold no matter what the assistant is asked:
Preview first. Every change comes back as a preview showing the before and after values. Nothing goes live until it’s confirmed.
Human approval. You can require a recorded approval for every change, or only when a change is bigger than a % threshold you set. You can also require a second approver and limit which roles can approve.
Spend brakes. You can set a max % change per action/prompt, a daily cap on budget increases, a monthly spend envelope with an early warning, daily action quotas, and a budget ceiling for anything. You can also lock campaigns by name so they’re never touched.
Anything over a limit is refused before it reaches the ad platform, and the assistant tells you which rule blocked it.
Congrats on the launch, Orphex team!
I've been using Orphex MCP with Claude to run Molene's paid media analysis, and it has changed how fast I get from "something feels off" to an actual decision. In one conversation I pulled Meta, GA4 and our e-commerce revenue together, found one of our top-spending campaigns was barely driving sales, and saw that another had clearly hit diminishing returns as budget scaled.
What I value most: changes never go live without my approval. Cross-channel context + guardrails is exactly what agentic marketing needs.
Meta and Google both claiming the same sale is teh exact question i never get a straight answer to, using Shopify as the tie breaker makes a lot of sense
when the AI wants to pause a creative or move budget, is the approval per action or can you set limits like "anything under 10% is fine"??? one click per change would get old fast on big accounts
@thamibenjelloun yes you can define pre-approved change limits as you wish!
Big congratulations on the launch! Being able to converse with your performance data in natural language feels like magic. Does Orphex store any sensitive ad spend figures locally or in your cloud?
@berrinkarakas Thank you! Orphex MCP doesn’t store your performance or spend data, neither on your machine nor in our cloud. When you ask a question, Orphex fetches the numbers live from the ad platform through its official API, hands them to your AI assistant for that answer, and keeps no copy. Every answer reflects what the platform reports at that moment.
Access goes through each platform’s official OAuth, scoped to your workspace, and you can revoke it anytime from the platform’s own settings.
Congrats on the launch! Love the human-in-the-loop approach here. Giving marketers the ability to review AI-suggested changes before they go live is a big deal when real ad budgets are involved. Curious, are you planning to show estimated performance impact before approving a proposal?
@yusuf_caglar_aksoy1 Thanks Yusuf! Today, the approval card shows exactly what will change before anything goes live. After it's applied, Impact Analysis measures if the change actually lifted performance against a modeled baseline.
Showing an estimated impact before approval is definitely on our roadmap! What would be most useful for you there: an expected metric range, or just the main direction of the impact?
Congrats on the launch! Mine would be: “Is my measurement set up right for what I’m trying to answer?” Right data going to each platform, attribution windows that fit the analysis, that kind of thing. Does Orphex check that, or does it assume the setup is correct?
Thanks @gorkem_oktay , great question! Orphex doesn’t assume anything it reads your actual setup: which conversion goals each account counts and bids on, attribution windows, and configuration settings that explain weird anomalies (like '(not set)' values or missing cost data).
This means your AI assistant flags mismatches before you rely on a metric. You can also ask it to audit your measurement setup end-to-end. Where the platform supports API updates, Orphex MCP will propose exact fixes which are only applied with your explicit approval. While it won't touch the tracking code on your site, it pinpoint exactly where your setup fails your business questions.
Congrats on the launch! 🚀 Quick question, Programmatic rarely gets credit in last-click reports, so I’m curious about the full loop for DV360: could Impact Analysis show whether an upper-funnel push lifted branded search and direct traffic, and then let the assistant act on it? and approval-based write access (line item budgets, pacing) on the roadmap?
Congrats on the launch Kıvanç. Running ads from Claude is exactly where this should go. One question from the agency side: when one person manages several clients’ ad accounts, can each connection be locked to one client? I’d want to be sure a prompt about client A can never touch client B’s budget, even by mistake.