While building Ortrace, I spent a lot of time talking with PMs, engineers, and startup teams about how they understand what users are struggling with.
One thing kept coming up: feedback exists everywhere support tickets, Slack threads, community posts, session recordings, emails. Each signal is small, but together they often reveal the real problems users face.
Ortrace helps product and engineering teams understand what users are struggling with by bringing feedback and customer voice from sources like support tickets, Slack, Email, Zendesk, Intercom, community posts, and session recordings into one place. Instead of signals being scattered across different tools, Ortrace analyzes them together to surface patterns, product friction, and recurring issues helping teams clearly understand what users need and decide what to build or fix next.
