Otterly.AI - Monitor brand & link visibility on ChatGPT, Perplexity & AIO

@ashitvora I think it will be. You already have equivalent of the robot.txt for chatbots: https://towardsdatascience.com/l...

@fabian_maume @robert_rotznig @ashitvora My take is: SEO is just evolving. Evolving into Generative Engine Optimization. We wrote a bit about this hear, but at the end of the day the SEO fundamentals still hold true https://otterly.ai/blog/geo-gsvo/

thanks for sharing this @fabian_maume. Wasn't aware of llm.txt.

@fabian_maume @robert_rotznig @thomas_peham thanks for sharing. Will check it out.

Thanks a million @german_merlo1 ! Let me know if you are interested in a personal demo

@thomas_peham Congrats on the launch! I’m confident this product has the potential to grow into a large and powerful platform. That said, I found it a bit challenging to get started, and I believe improving the hierarchy could greatly help new users. Logical hierarchy assumes that the most important functionality is at the top level, secondary functionality is at the second, etc. In practice it means Search Monitoring and Keyword Research should stand out from the rest of the interface, they could be the two most visible attraction points of the interface. It could be as simple as a page with two buttons with brief explanations. It’s also important that relationships between features and statuses are intuitive. I found it difficult to understand the connection between prompt statuses and sections, even after some experimentation. Making these relationships more transparent and predictable would significantly improve the experience. I'm not quite sure that breadcrumbs help to navigate the system. Starting at the 3rd level might be confusing. Plus, 1st and 2nd levels aren't clickable anyway. Visual hierarchy assumes that colors strengthen logical hierarchy between components. Color is a powerful tool, but it should be used with extreme caution. Roughly speaking, a single red button attracts 100% of the attention, while two red buttons attract 25% each while the rest 50% will be lost in confusion. BTW You can not even highlight the subscription button. Many products show a subscription modal after a user spent all free credits and tries to use paid functionality again. I find this approach quite effective since users aren't concerned about payment at the start and are reminded about it at the right time. Another idea is about the home page with two buttons I mentioned before. The system could check all results itself and find some insights that you could show on the home page. Reading large tables isn’t so easy for people, while for an LLM it isn’t a problem. Placing insights on the home page should simplify users’ lives and highlight the platform’s value. Despite all the comments, this is a solid foundation for a powerful platform!

Hi @sentry_co - thanks for giving Otterly a try. I think the main difference to other SEO tools is that we particularly focus on AI Search Monitoring. Meaning: You can use Otterly to track brand mentions or website mentions on ChatGPT and Perplexity as well as AI Overview. This is primarily used by SEO teams and marketing overall to 1) understand how visible they are and 2) optimising their own visibility via content, brand or customer marketing tactics. Send me a DM and happy to have a in-depth conversation about it.

@thomas_peham Yeah. My question was a bit vague. And I know your brain is in ProductHunt launch mode at the moment. 😅 Anyway. I was thinking more from the user POV. With google. . Yes you search for cheap sneakers near me etc. But with PPLX etc. At least for me I prompt a little different. For me its more a research tool for coding. But I also research other things. I have more of a conversation where I start broad and then narrow it down, often just click the suggestions PPLX makes and follow it down the rabbit h hole. So for sneakers that might start like: Do i need special boots for the mountain in the summer. Pros and cons with mountain boots. What to think about when buying mountain boots etc etc. Just wanted to hear your thoughts on user patterns regarding prompting an AI vs good ol google. In order to maybe make better SEO filters on your platform.

Thanks @peterbuch! As Waffle is growing, you might also be interested how ChatGPT is covering your brand and how to optimize it - if so, let us know. We are here to help.

Hi @jalcantara - thanks for your thoughts. My take about AI Search optimization is that it is influencable via 1) traditional content tactics (high quality content that meets search intent 100%) and 2) how digital PR / user generated content tie into the visibilty too. I was tbh surprised to see that many reddit, g2, capterra, and similar platforms on AI Search