Pendium - Help AI agents recommend you more often to the right people
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Pendium helps you market your products and services to AI agents. As agents increasingly influence the decisions of your buyers (or make their own buying decisions!), Pendium helps businesses track and manage how AI agents research your category, what they cite, and how you show up. Connect Pendium to your existing content engineering system to ground it in real time visibility data and insights, or use our end-to-end platform to monitor and grow your AI visibility.
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Pendium
Hey PH 👋
I'm Dan, cofounder of Pendium. We help startups market their products to AI agents.
TL;DR — We're a new kind of AEO/GEO platform that helps businesses monitor and increase their visibility to AI agents, so you get more leads and customers from ChatGPT, Claude, Gemini, Perplexity, and more. It’s an easy-to-setup continuous visibility monitoring system that ties into your content engineering strategy, with a platform designed for humans, agents, and mixed teams.
Your first full visibility audit is free and getting started is as easy as entering your website URL and letting the system run:
🧑 For humans
⤷ https://pendium.ai/industry/startups?producthunt
🕵️ For AI agents
⤷ https://pendium.ai/mcp
At my last company, we helped enterprise marketing teams at companies like P&G, Red Bull, and Microsoft create and distribute content designed for humans. In this new world, marketers need to also treat AI agents with the same level of attention and care.
Humans are turned off by AI slop — and turns out so are AI agents.
At their very core, AI agents care about finding truth. What they decide to recommend draws from what they've been trained on, what they can find, and ultimately what helps them do their jobs.
That's the core of what Pendium does: we help AI agents do their jobs — if you genuinely help AI agents do their jobs, they'll recommend your products and services more often to the right people
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Run a full AI visibility audit for your business at http://pendium.ai
*** If you post the report in the comments here we'll go through it with you (and give you free credits)
1. Enter your URL (dooo it)
2. Confirm the conversation topics where you care about being recommended
3. Confirm the personas that map to your buyers
4. We run a ton of parallel LLM calls on GPT, Claude, Gemini, Google, etc
5. We monitor the agents' thought processes and all responses and citations + extract brand mentions, sentiment, competitors, more
6. We process all of the data and present it in a clean explorer, separating out brand sentiment vs. how often you're recommended in conversations related to your core business vs. in broader aspirational growth areas
7. We generate insights and recommendations for what kind of content to create to help AI agents do their jobs when they're researching in or around your category
8. Send the whole thing to your AI agent via our MCP or API to give it AI visibility superpowers (access to on-demand scans, competitor data and more to help your own system create content that moves the needle)
9. Or — use Pendium's hosted platform to engineer content, grounded in your brand voice and tied into your existing knowledgebase and web presence (with human-in-the-loop approvals and input)
10. Push that content to your own CMS, or host it in a dedicated feed for AI agents
⊹ If you genuinely help AI agents do their jobs, they'll recommend your products and services more often to the right people
Fully free to start, with seat-based plans that scale based on your usage
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Woof. That’s a lot! The good news is that we designed Pendium to be agent-native and as autonomous as you want it, so increasing your AI visibility is as easy as entering your website and copying a snippet to your coding agent (Claude, Cursor, OpenClaw, etc), or letting everything run through our hosted web app.
We're giving 250k free credits for Hunters here, which will get you started with a full visibility scan and a full month of content engineering:
⤷ https://pendium.ai/industry/startups?producthunt
If you're already working on marketing to AI agents and want to compare notes, I'm in the comments.
Product Hunt
I'm finding myself using Chat increasingly for purchases. There's a lot of experimentation in AEO/GEO, which could expand heavily if/when OpenAI and others introduce ads.
@dgreenberg what's the biggest surprise or learning building Pendium so far? I'm also curious to hear about the counter-intuitive things founder uncover when building something new. :)
Pendium
@rrhoover something counter-intuitive that's coming into focus — marketers need to treat AI agents with more respect and care than most humans they market to!
for too long, marketing dollars have gone towards interrupting experiences and stealing human attention. that game doesn't play with AI agents. you can't force ChatGPT to watch an ad and you can't trick Claude with clickbait.
the way to influence AI agents to recommend your products and services is to genuinely help AI agents do their jobs
that's what we're building towards — not just SEO but for AI, but helping businesses actually be useful in ways that AI agents recognize and reward
and! as we retool marketing strategies around meaningful content for AI agents, my hope is that we'll find ourselves making things better for humans too
PS - you da man, thx for hunting us
PPS - AI agents love your Weekend Fund portcos when directly asked about each of them, but also there's a real opportunity for a lot of them to own their broader space (own their "latent space" i guess??) in a way that will compound over time
└⫸ for fun https://pendium.ai/investors/weekend-fund
Congrats on launching. The idea of marketing to AI agents instead of just humans is something I hadn't really thought about until now. But it makes total sense given how many people are using the ChatGPT and others to research products before buying. Really curious to try the free visibility audit. Does the platform show you which specific AI models are recommending you more, or is it more of an aggregate view?
Inrō
how is it different from otterly and other geo tools these days?