Pink-Out Extension - Un-Pink the web, protect yourself from Trademark Trolls 🤦

Amazing work, Itamar! The discussion couldn't be more relevant these days. What are the boundaries of TM? How much complexity an artwork has to have in order to claim that kind of protection. The color alone itself, in my opinion, shouldn't be restricted at all.

Did they really secure the trademark for Magenta? I remember many years ago, they tried and got denied because Magenta was “too broad.” They might have some protection in combination with their logo or wordmark, but not flat out on just the color.

In case you are wondering, this is great marketing. I'm totally giving Lemonade a look.

Great idea! Well done :)

😂 well done!

I love this initiative, one that takes (abusive) powers out of the hands of a few brand trolls to put them in the hands of Internet users and consumers. I wonder, had you considered doing it the other way around, i.e. creating an extension that removes magenta from all DT/T Mobile pages and properties, and applies it on many others?

I was certain they trademarked Magenta after my pink balls. They can take me to court but they can't take my sack.

Haha I love this!! Amazing way to make an important point. Good job Itamar and Lemonade!

#FreeThePink💕