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Ilai Szpiezak

Features get copied. Stories don’t.

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Pretty Prompt
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It’s funny how we’re all obsessed with building the next big feature.

But tools don’t make things special.

Stories do.

Nike never sells you shoes.

Airbnb sells belonging.

@Loom turned a screen recorder into communication.

Features get copied.

Stories don’t.

I was talking with a friend yesterday and he said something that stuck:

“In the end, it doesn't matter how much money you raise or how many features you ship. What matters is if people love your product and keep coming back.”

That’s it.

For us, prompts are just the vehicle.

Behind every prompt is someone trying to change something:

  • A founder writing their first pitch deck

  • A marketer drafting an email at 11pm

  • Someone rewriting their CV for a new job

  • A PM vibe coding a new tool

Each use case has a story.

Today I’m sharing ours. The pivot behind Pretty Prompt 🎬.

Would love to know - what's YOUR pivot story?

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Viktoriia

My story isn't new, but it's honest. I built SelfOS (a life planner app) primarily for myself. But deep down, there's something more: the desire to create, to leave something behind, not just live life but make a small mark.

We're lucky to live in the age of vibe coding. Despite all the chaos of our times, a solo founder with zero coding background can actually build something real with AI. That's kind of magical.

Ilai Szpiezak
@virtualviki vibe coding is amazing! Which tool did you use? Btw, Pretty Prompt works as a prompt optimizer right inside Lovable! And does a much better job to explain to the AI what you want!
Viktoriia

@ilaiszp Started with AI Figma, it actually wrote most of the code. Then moved to Claude working through VS Code terminal for iterations and fixes. I've tried Claude's prompt improver but doing it every time gets tedious 😅 Mostly just learning to speak AI's language through practice - figuring out what clicks and what doesn't.

Ilai Szpiezak
@virtualviki you should give Pretty a go! It’s super smooth :) and I’m always open to thoughts!
hira siddiqui
Ah, the pivot stories! We were working on a web3 data portability protocol where you could take your interests, knowledge, preferences with you anywhere you go… a universal profile of sorts… ended up with pivoting to AI Context Flow, where you could take your data/memories to any AI platform you go to… Same vision, completely different industry… but we were pulled here because the context switching pain and frustration was so big for users..
Ilai Szpiezak
@hira_siddiqui1 kinda what we’re building at Pretty Prompt 🙊
hira siddiqui
@ilaiszp yes in a way… but we are more focused towards storage and retrieval of datasets/context…