Paul Lee

Primary - Forum & Reddit info while you shop

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Primary is a free browser extension that finds forum & Reddit info while you shop. It collects zero personal info. Brought to you by Threadloom. Available for Chrome/Edge/Brave, Safari, and Firefox.

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George Chong
I was looking for some gear for my bass and I was really surprised to find a lot of reviews out there. Usually, if there's no Amazon review, I don't have much to go on other than some friends who play too. Anyway, I picked up a nice amp through some of those recs.
Alyssa Caulley
@groqtheconq This is super useful feedback! I've been surprised by how many people are finding Primary useful for products that don't have reviews (more common than I thought in niche areas).
Timothy Chan
@groqtheconq It's great to hear this has helped you purchase a new amp! While I'm a software developer on Primary, I'm also a bass player and sound engineer whom others come to for recommendations for music gear, so I understand how we musicians like to draw on the community to get gear. I'm so glad Primary is able to help you connect to that community, and I hope you enjoy your new amp!
Ammi Tan
I'm usually opening a ton of separate tabs to look at reviews of products. It's nice to not have to do that and see something that harnesses the use of the platforms already out there.
Paul Lee
@mypeople02 Thanks for the feedback! 1/2 the team works on the frontend, and 1/2 works on the backend, in order to try to make the extension work as smoothly as possible.
Kyle Peschel
It's like going shopping with an elite connoisseur; and you don't even need to put on pants.
Alex Wilsey
@kyle_peschel That really is best way to shop isn't it? Jokes aside, my theory is someone out there knows what I need. With Primary we do our best to connect you to their recommendations and advice.
Aaron Rackoff
They make it super easy to get more information on products that might not have very many reviews on the e-commerce site.
Paul Lee
@aaron_rackoff One of my favorite examples is the Breitling Superocean 42mm on eBay. 0 reviews, but 100s of discussions on forums like watchuseek.com. @alex_wilsey will be turning watches on for Primary soon.
Mouse
Hi Product Hunt! I'm on the ops team here at Threadloom. As a creator and devoted user of forums it's exciting to hear how folks are using Primary. After decades of hiding, content is being brought to the surface to help make decisions on the products that you use in your daily life. I'm excited to help bring this product to the market, and hope you will be to once you try it!
Paul Lee
PHers, if you have any questions about forums, @mouseindahouse has started or run over 100 forums.
Jay Swartzfeger
Threadloom gets it. Primary doesn't feel like it was coded by MBAs and marketers but real users that actually *use* the internet, particularly web forums. I'm a gear nut and forum hound and Primary is invaluable. Two key things with Primary -- 1) it's unobtrusive while being incredibly powerful and most importantly 2) it respects me as a user. I don't feel like I'm the product. I don't feel like I'm being marketed to or monetized or having unauthorized fingers reach into my wallet. Primary is refreshing in that it brings back the spirit of "old school" internet -- it's about the users. Chrome, Brave et al need to bundle this as a default with their browser.
Alyssa Caulley
@swartzfeger Wow, your comment just made my day. I'm so glad the respect for people and authenticity comes through in the product, not just values we hold that don't get realized. Thanks!
Ted Fong
This is a great idea and I can't wait until this gets rolled out into more categories. I do a lot of research before buying on reddit so bringing this data in plus from other sources that I didn't know about or don't often check is awesome! Please keep us in the loop when you add new categories!
Alex Wilsey
@masterjedi Will do. We are constantly learning how people talk about different types of products and are adding new categories daily. Each category has it's own quirks and challenges. If you have any retailers, categories or hobbies you'd like us to prioritize please let us know!
Megan Levering Lanz
Such an easy addition to my Chrome browser for such an incredible reward. I can absolutely tell when brands are leaving fake reviews on their products just to boost ratings, but honestly, I’m lazy and I don’t want to scour the internet or my personal network to try to find the truth. Primary is perfect because it does that for me, and it’s in a familiar motion for me to use - a free Chrome extension.
Raquel Romano
@meglevlanz Yeah, it's super tiring to spend a long time doing searches and still not be sure whether it makes sense to buy something. We're hoping people spend less time searching and more time learning from others who have experience and are willing to help out.
Ben Choi
Primary does for me what usually takes a lot of hunting around on forums and the backpages of google search results. A really great tool to get the info I need for considered purchases!
Paul Lee
@benjichoi Thanks for the feedback!
P H
Primary is an incredibly nifty tool, and as one reviewer has already mentioned, it's kind of crazy that we haven't had anything like it until now. It caters especially well to guitarists who are always on the hunt for new gear for that elusive "tone". With so many fake reviews, it's practically a standard operating procedure to comb forums and reddit for authentic opinions on gear. The best part about Primary is that you don't have to switch to another window or tab to get the inside scoop on whatever gear you're shopping for. It saves time and makes the whole gear hunt more enjoyable. I love it and will continue to use it.
Paul Lee
@p_h1 I shop similarly, which was part of the reason I was excited to work on Primary. I love forum perspectives, but it's hard to find them when its an area I don't know well. I started adding "reddit" to my searches, but I was still spending a lot of time finding the good stuff; and I didn't have anything similar I could use for forums. Of all the feedback we get, the biggest one is that we ave people time, which I love, because it means people can spend more time doing what they love.