How do you keep momentum after launching a project?
Launching is exciting because everything is happening at the same time. People check the product, you get feedback you talk to users, you feel that something is moving. But after the launch, it becomes harder. The big moment is gone, and now you have to keep showing up.
Personally, I think this part is underestimated. Because launching gives you attention, but it doesn’t automatically give you growth. For example, after a launch you still need to:
follow up with users
turn feedback into clear tasks
keep posting updates
Improve onboarding
stay in touch with people who supported you
...
And if you don’t do it fast, the momentum disappears. What I still find tricky is knowing how much to push without becoming annoying.
So my question is:
How do you keep momentum after launching a project?
Replies
Fully agree. It is unbelievably underestimated.
Probably the main factor in terms of a project's success.
When the initial motivation fades.
Things are not that shiny and new anymore.
And work becomes more like routine.
This is something a builder brain doesn't like that much.
NGL, when telling that I failed exactly in this phase numerous times.
Today, I try to create a clear structure when to do what and add resources to support the process.