Launching is exciting because everything is happening at the same time. People check the product, you get feedback you talk to users, you feel that something is moving. But after the launch, it becomes harder. The big moment is gone, and now you have to keep showing up.
Personally, I think this part is underestimated. Because launching gives you attention, but it doesn t automatically give you growth. For example, after a launch you still need to:
For us, it started from something frustrating: creating content felt very annoying and time-consuming. We tried the classic way: scripting, memorizing, filming, editing. But none of it felt authentic. And honestly, it was eating time we needed to focus on other things.
At the same time, we kept reading the same advice everywhere: "founders should build in public and create content consistently". Easy to say but harder to do in reality. So instead of forcing ourselves to create content from scratch, we tried something simple: recording our own calls and using those moments as content.
