Retarget *someone else’s* website on Facebook Ads
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Josh Chopak

Repixel 2.0 - Retarget someone else’s website visitors

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Send ads to the recent visitors of *someone else's* website. For example, if you sell tennis gear, you might have success retargeting a site that ranks the best rackets available đŸŽŸ
Repixel was built with global privacy regulations top of mind.

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Josh Chopak
Maker
Hello Product Hunt! đŸ˜» We originally launched on Product Hunt ~7 months ago and got some amazing feedback from this community. Thank you! Since that time, we’ve been hard at work rebuilding the product (with professional designers this time!) and can’t wait to share the updates. Quick reminder on Repixel: Repixel is a marketplace that lets advertisers retarget (send ads to) the visitors of *someone else’s* website. For example, if you sell wine, you might have success retargeting a blog that ranks the best wine subscription clubs. After all, everyone on that website isn’t just interested in wine, but they’re almost certainly on the verge of making a purchase đŸ„‚ Technically, Facebook makes this incredibly easy for advertisers through their “share pixel” button. But finding partner’s in your niche that 1) share your customer base, 2) are non-competitive, and 3) actually wants to work with you, can be very difficult! Through Repixel, publishers can post a listing indicating that they’re willing to work with advertisers for a set fee, and advertisers can see a “menu” of potential partners all in one place. Once the connection is made, website owners get a new revenue stream without having to litter their website with spammy ads and advertisers get a new audience to serve relevant ads to 🚀 In this update, you’ll find a completely redesigned app packed with usability improvements, an improved onboarding experience, more transparency to better understand who you’re working with, a revamped pricing model where advertisers can license entire pixels rather than paying for each pageview, and 7X the number of websites to pick from. Hope you have time to check it out! We’ll be around all day replying to comments and can’t wait to hear what you think! 🙌 Josh p.s. For this week only, exclusive to the Product Hunt community, we’ll be applying a $20 credit to all accounts that spend $100 in their first 30 days.
Mercy Gachoka
@jchopak I like the idea. All the best!
Chris Legocki
@jchopak well done on the updates!
Daniel Hutchinson
@jchopak Well executed updates, much simpler for advertisers now
Amit Yadav
@jchopak Yes, The idea behind the product is nice, hope it worked well as you expected. all the best :)
Gaurav Subham
It looks quite interesting. Would like to know more about the product features.
Josh Chopak
Maker
@gaurav_subham, great question! - The big feature for site owners is they’re able to let advertisers reach their website visitors without littering their website with more display ads. Because Repixel works in the background instead of having a set amount of inventory, the scale is infinite using this method. - For advertisers, they have a new ability to retarget (send ads to) *someone else’s* website. For example, a company that sells hiking shoes could send an ad to someone immediately after they leave a hiking blog. Hope that’s helpful! Please let me know if you have any questions, and thanks for the comment!
Kesara Wimal
This is something game changing. Good luck with it
Josh Chopak
Maker
@kesara thank you for the kind words! We certainly hope so!
Cathy Melnikow
With 10 years of experience primarily in marketing and advertising, I see this as a huge innovation. A new way to find value through your website and to target specific cohorts of customers. Is there a downside? Congrats ?makers !
Josh Chopak
Maker
@cathy_melnikow thanks so much for the kind words, Cathy! Always great to hear these things from a fellow marketer. In terms of downsides, there's no immediate gratification as you have to wait for your partner to approve you and then collect performance data from the test, but hopefully the bump in performance ends up being worth the wait :). Hope that helps, and thanks again for the comment and interest!
Jason M Festa
Interesting. How does this work? Are you grabbing someones Pixel?
Josh Chopak
Maker
@jasonfesta1 thanks for your interest, Jason! Grabbing might not be quite the right word, maybe renting. If both sides have opted in, the owner of the website will use Facebook's "share pixel" button to allow the advertiser to have access in exchange for a monthly fee.
Jason M Festa
@jchopak Nice :)
Michael Zhuk
Very neat idea, I’ve been meaning to test this out. Do you have plans to expand into other ad networks?
Josh Chopak
Maker
@michael_zhuk1 thanks, Michael! That's one of our most requested features, likely in the near future.
Paul Maloney
Looks interesting and a different route for pixels... Good luck with it Josh :D
Josh Chopak
Maker
@p_maloney thanks Paul! Yes, very different route. Facebook has had that "share pixel" button for years now, we're trying to put it to good use :)
Gab Bujold 💀
Repixel is a way to supercharge your retargeting. Even if you're used to send ads to your website visitors, doing it to specific related websites/blogs and even possible competitors (in a few years probably) is a no-brainer for any digital marketers. The cool thing is also the pricing model; If you have a blog, that's a nice & legit way to make more money. And if you're a business, you can easily select potential pixels based on relevant data and monthly subscription fees. The only thing I might be skeptic about is the fact that we are drifting in a world where data is a personal right and where it should be less and less shared between businesses. Otherwise, great product & good job to the team 👍
Josh Chopak
Maker
@bujold19 thanks so much for the thoughtful comment! I know that's a hot topic, and thank you for bringing it up. It's our belief that data and the use of cookies has pros (such as personalization, and in our case, showing people more relevant ads), and cons (such when it makes people feel uncomfortable or becomes invasive). Our feeling is the best solution to this debate is to give people the option in regards to what data is collected and what isn’t. Repixel and ad networks make opting out of data collection very easy under GDPR & CCPA. Some people will decide to take a bit more personalization, and others will decide to take a bit more privacy. Both are valid decisions that we fully support. Just our $0.02, hope that's helpful, and thanks again for the comment!
Gab Bujold 💀
@jchopak Thanks for the explanation about it :) Always happy to help fellow makers!
Mack Grenfell
What are the privacy implications of this? Is this in line with Facebook's custom audiences policies? Also gotta love the irony of deletemydata.io selling access to their pixel data!
Josh Chopak
Maker
@mack_grenfell thanks for the comment and your interest in Repixel! I know that's a hot topic, and thank you for bringing it up. Similar to traditional retargeting, users will have the option to opt-out of tracking by not granting permission to website owners to track them, or they can also block this behavior in their settings. It's our belief that data and the use of cookies has pros (such as personalization, and in our case, showing people more relevant ads), and cons (such when it makes people feel uncomfortable or becomes invasive). Our feeling is the best solution to this debate is to give people the option in regards to what data is collected and what isn’t. Some people will decide to take a bit more personalization, and others will decide to take a bit more privacy. Both are valid decisions that we fully support. Just our $0.02, hope that's helpful, and thanks again for the comment!
Nik McFly
Very interesting stuff, will try it for 100%. Good luck with your product!
Josh Chopak
Maker
@nikmcfly thanks Nik! Looking forward to seeing you in there getting your hands dirty!
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