How do your buyers actually compare you to competitors?

Hey Product Hunt 👋

We’re about to launch Right Positioning, and I’d love to start a conversation around something most founders quietly struggle with:

We know what we do.
We know who we serve.
…but we rarely know how buyers actually compare us to competitors in their heads.

In practice, that shows up as:

Deals lost where the feedback is just “went with another tool”
Buyers saying “you seem similar to X, why should we switch?”
Positioning that feels clear internally but lands as “yet another SaaS” externally

With Right Positioning, we’re trying to answer one core question:

“If my ideal customer looked at me and my top competitors side by side, why would they pick us — or not?”

You:

Then hundreds of simulated buyers (modeled on that segment) compare everyone side by side. You see:

Who they’d pick and why
Where you stand out vs blend in
The real dimensions they’re using to decide (e.g. specialist vs generalist, premium vs cheap, enterprise vs scrappy)

We turn that into:

A positioning map of you vs competitors
A clear “winning angle” to lean into
Concrete guidance so you stop being one of many and become the obvious choice for someone

I’m curious to hear from you:

How do you currently figure out your positioning vs competitors?
Have you ever been surprised by how buyers described you compared to how you describe yourself?
If you could “look inside your buyer’s head” for one decision they’re making between you and a competitor, what would you want to know?

Drop your experiences, war stories, and questions below. I’m happy to:

And if you want to see how Right Positioning works under the hood, here’s the launch page:
https://www.producthunt.com/posts/right-positioning

Onwards 🚀

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