B2C founders: is acquisition always this brutal, or would B2B have been easier?
by•
Launched Roast My Life (an AI accountability coach that roasts your habits) on PH a couple of weeks ago, pure B2C. Between TikTok demos, Reddit/Discord posts, and personal DMs, acquisition is still the hardest part: attention is scarce, and I'm fighting for it one person at a time.
I keep wondering if I'd have moved faster going B2B instead — smaller audience, but maybe an easier "in" through direct outreach instead of competing for scroll-stopping content.
For founders who've actually shipped both: was B2B genuinely easier to get real traction with, or does it just trade one hard problem for another?
2 views

Replies