Founders: When does "Edgy" marketing become "Too Aggressive"?

I recently launched my AI tool, RoastMyLanding, with a very "brutal" and "edgy" vibe. The headline was "Your landing page sucks."

I thought it was funny, but the feedback was clear: it was too aggressive and lacked professional trust.

I just spent the morning pivoting to a "Trust Leak" framework—focusing on data-driven diagnostics instead of roasts.

My question to the community: > How do you balance being "bold" and standing out without scaring off your customers? Have you ever had to tone down your brand's "edge"?

I'd love to hear your experiences. (If you want to see the before/after pivot: https://roastmylanding.vercel.app)