AI doesn't need to be everywhere to be useful
Over the past few years, we've seen a rush to add AI into every app. In many cases, this has led to bloated features and degraded user experiences.
The best AI often goes unnoticed.
Before the current wave, companies like Apple and Pinterest built intelligent systems that worked quietly in the background, powering suggestions, recommendations, and organization without becoming the product itself. Users got better outcomes without chat boxes taking over their screens.
Not everything needs to be a chat interface.
AI should enhance efficiency, not replace what we already love about our tools. Many users are moving toward simpler, more focused experiences. Sometimes less is exactly what we need.
AI fatigue is real.
Many users, not just builders, are starting to feel it. The question we keep asking: what if AI lived in the background, powering recommendations, sorting, summarizing, while great UI/UX stayed front and center?
Building Run, I believe AI should work for you, not overwhelm you.
The idea is simple: one platform for AI when you need it, one subscription, and the freedom to keep using the apps you love without AI clutter. The chat interface is intentionally tucked away.
AI should be asynchronous and help pull us away from screens, not keep us glued to them.
It's still a work in progress. If this resonates, we'd love for you to join the waitlist. We're happy to give you early access.
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