Brad Holland

Built a family wellness app solo. No experience. Here's where I am.

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UX/UI designer by day. App founder by night.

I built Uplyft, a motivational messaging app for parents and families. No co-founder, no backend experience, no real plan. Just Claude and a birthday launch date in July.

Got rejected from a pitch competition in 24 hours this week. Walked away with a one-pager.

Check it out at app.uplyftlife.com. Honest feedback welcome.

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Olive Mwangi

Hey Brad, I checked Uplyft out and I like the idea behind it. However I've struggled to understand what to do in the app staright away. Is it about sending messages, receiving support or connecting with others? Whats the core value?

Brad Holland

@olive_mwangi Hi Olive, thanks for commenting. The whole idea is simple. (but I think I complicated it) Parents can connect their kid's game calendars, let Uplyft automatically send them the right message on game day. exam day, chess match..etc, and get out of the way. AI messages or manually typed.

The app is basically for parents to send messages to their high-achieving kids in sports or academics.

The other feature is for the tired parent who needs motivation and encouragement so I added a Daily uplyft message, uplyfing music, podcasts, books, and a health section as well.

So, your feedback is awesome and I'm still working out how to simplify things. I'm writing about it on the newsletter if you're interested.

Again, thanks for your input. You're my first ever comment. :)

Olive Mwangi

@bradholland hey Brad, I really appreciate you breaking this down, the core idea is much clearer now. The part that stood out to me is helping parents send the right message at the right moment. That feels strong and easy to undeerstand.

Where it gets a bit harder to understand is where it gets motivation for parents, music, podcast and health, and it starts to feel like multiple products in one.

If I were seeing this forthe first time I would probabbly understand it much faster if it focused mainly on supporting kids at those moments and everything else came later.

I really like the direction though, there'ssomething meaningful here. It's one of those ideas that feels simple once explained. It just needs to feel thatway upfront too. About the newsletter, I would like to subscribe.

Brad Holland

@olive_mwangi - Great feedback. Thank you so much. :)