I'm trying to solve the "launch to nobody" problem for indie founders.
If you're a solo founder or a small team, getting real people to actually try your product, understand what it does, and give you honest feedback quickly enough to decide whether it's worth pursuing is incredibly difficult.
Paid ads guarantee reach, not genuine engagement or understanding. And traditional user-testing platforms are often built around the needs and budgets of established companies with UX research teams.
I'm building FindEarlyAdopter to address that gap: a marketplace where founders pay potential users to actually engage with their products, complete meaningful tasks, have a conversation with the founder and share honest feedback.
Users, on the other side, get paid in real money for trying new apps, tools, and products instead of burning out from the endless wave of new products coming through or for those that are familiar with paid sites grinding through endless surveys and repetitive tasks meant to increase engagement time.
The idea is to make product validation more accessible for small teams or founders that struggle with socalizing while giving early adopters a fairer deal for their time.
Full disclosure: Early Adapter isn't built yet. I've launched the landing page and waitlist to validate demand from both sides before investing in the full marketplace. The cold-start problem is real, and I don't want to build the whole thing without knowing whether there's enough interest.
I recently launched it on Product Hunt, and I'd appreciate some honest feedback from fellow makers.
Product Hunt: https://www.producthunt.com/products/find-early-adopters?utm_source=twitter&utm_medium=social
Website: https://findearlyadopters.com/
For founders: Would you actually pay potential users to try your product and give feedback? What would make you trust the quality of that engagement?
For users: Would you be interested in getting paid to try interesting new products, and what would make the tasks worthwhile?
Replies
I've been running a freelance marketplace in Japan for 22 years, and it's never charged fees, it runs on ads and a few paid members. So two sided can work. Checking demand on both sides with a waitlist first is a smart move. For my own first launch here I've gone the slow way, a couple of months of just commenting so people know me before the day.